What Kind of Media Sales Animal Are YOU?

Mar 25, 2014 9:06:59 AM / by Kitty Malone posted in Media Sales, Customer Success

media sales animal Are you a media sales cat?
"Cat posed with Mexican serape” is part of the Lawrence T. Jones III Texas Photographs collection, held by SMU’s DeGolyer Library.
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Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Mar 20, 2014 11:56:29 AM / by Chris Crawford posted in CRM, Account Management

use CRM metrics for eye test Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
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Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, CRM, Account Management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Efficio Solutions Partners with Marketron’s Mediascape Open Platform with CRM and Yield Management Solutions

Mar 14, 2014 9:04:30 AM / by Taylor Snow posted in Features and Updates, CRM

HAILEY, ID – March 11, 2014 - Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio’s CRM and Yield Management solutions with Marketron Traffic and the company’s open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing operational efficiencies overall. The addition of Efficio to the Mediascape platform proves the continuing growth of the open platform that is currently offered by Marketron. This new service from Marketron and Efficio is available now.

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Will That "Good" Media Sales Deal Pressure Your Inventory?

Mar 12, 2014 7:55:40 AM / by Kitty Malone posted in CRM

media sales yield management Not every offer to buy a large amount of inventory is a jewel. Use your media sales CRM and yield management software to decide which deals sparkle!
Interior of Bright's Jewelry Store, Duluth, Minnesota, 1910. University of Minnesota Libraries, Berman Upper Midwest Jewish Archives.
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Let the Good Times Roll! Every Day in Media Sales is Mardi Gras

Mar 4, 2014 8:15:30 AM / by Kitty Malone posted in Media Sales, Customer Success

user your CRM to prepare for the lean times Use your media sales CRM and analytics solutions to prepare for leaner times.
Mardi Gras, New Orleans, the Red Pageant, c.1905. Detroit Publishing Company, Library of Congress.
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