Monthly Comparisons

Mar 29, 2023 11:57:47 AM / by Anita O'Neill posted in ShareBuilders, Radio, TV


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Has the Demise of Broadcast TV Been Greatly Exaggerated?

Mar 22, 2023 10:07:14 AM / by Bill Witsik posted in ShareBuilders, Industry News, TV


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Download the New ShareBuilder CRM Mobile App Today!

Mar 17, 2023 2:05:28 PM / by Rachel Sprenkle

ShareBuilders has a new mobile app for ShareBuilder CRM! This app is designed to provide ShareBuilder CRM users with access to all their sales data on the go, allowing them to manage their accounts more efficiently.

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Heads Together - Episode 1

Mar 16, 2023 12:56:50 PM / by Rachel Sprenkle

Welcome to the first-ever Heads Together episode, your go-to source for insights and information on the latest trends in the media sales industry!

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Why is OOH advertising expected to grow 8% in 2023?

Mar 16, 2023 7:00:00 AM / by Bob Swinehart posted in ShareBuilders, Industry News, OOH

Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to generate consumer response. Today, the industry is experiencing a period of rapid change and innovation. With the rise of digital technologies, advertisers are able to reach customers in new and innovative ways, while at the same time maintaining the effectiveness of traditional OOH advertising.

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When is pricing for share a bad idea?

Mar 15, 2023 4:00:00 PM / by Mark Bretsch posted in ShareBuilders, Radio, TV

As we shared in last month’s blog, when prices fall, demand generally increases. When a station uses the strategy of “pricing for share” it involves lowering the price in an effort to make the station’s inventory more attractive to buyers, thus encouraging them to buy more. Having one advertiser “buy more inventory” might be good in a specific instance, but if this strategy is utilized universally with every advertiser, it can lead to problems. Here are a few points to consider:

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Out of Home - Occupancy Matters

Mar 8, 2023 12:00:00 PM / by Chris Koller posted in ShareBuilders, Industry News


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Client Q&A: Best Uses for Sales Analysis in ShareBuilder CRM

Mar 7, 2023 12:00:00 PM / by Rachel Sprenkle

“This hits the nail on the head.”

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When is pricing for share a good idea?

Mar 1, 2023 4:00:00 PM / by Mark Bretsch


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