Mar 7, 2018 7:29:57 AM / by Kitty Malone posted in Sales Talent Development, Behind the Scenes in Media Sales, Account Management, Blog

I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in their age group and were as thrilled with their second-place trophy as any Olympic gold medalists.

Read More

Everything That’s Old is New Again

Jun 12, 2017 8:47:28 AM / by Kitty Malone posted in Yield Management, Behind the Scenes in Media Sales, Blog

For our anniversary this year, I bought my husband  the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to back in the old days. There is yet another Spiderman movie about to be released – the same Spiderman some of us read about in comic books back in the old days.  The Gong show is coming back – that Chuck Barris production that was so kooky – you got it – back in the old days.

Read More

Separation – More Than the Box that the Copy Paper Came In

Apr 21, 2017 4:44:15 PM / by Kitty Malone posted in Media Sales Management, Blog

In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station (“Sometimes these conversations can be difficult…”), once the decision has been made, all parties are better off if the exit is smooth.

Read More

Update March 6th, 2017

Mar 6, 2017 12:18:10 PM / by Taylor Snow posted in What's New, Blog

Thanks for using Efficio!

Read More

Update Feb 10, 2017

Feb 13, 2017 2:30:38 AM / by Taylor Snow posted in What's New, Blog

Thanks for using Efficio!

Read More

We Are Evolving

Dec 28, 2016 11:22:16 AM / by Kitty Malone posted in Features and Updates, Customer Success, Customer Service, Industry News, Blog

After January 1, the Efficio Customer Service Team is no more.

Read More

Efficio Solutions Announces New Focus on Customer Success

Dec 28, 2016 11:20:15 AM / by Kitty Malone posted in News, Efficio, Blog

News Release

Read More

Fa La La La What the He**?

Dec 7, 2016 3:32:53 PM / by Kitty Malone posted in Behind the Scenes in Media Sales, Blog

Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems a bit snappish and everyone is in a rush.

Read More

What Happened To Us?

Nov 4, 2016 3:19:30 PM / by Kitty Malone posted in Blog

Mistrust. Harsh words. Name calling. Heavy sarcasm at someone’s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don’t want to hear anymore about it and tired of it all!

Read More

Efficio At the RAB 2016

Sep 14, 2016 1:54:58 PM / by Taylor Snow posted in Events, News, Blog

During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people time starved.

Read More