I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in their age group and were as thrilled with their second-place trophy as any Olympic gold medalists.
For our anniversary this year, I bought my husband the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to back in the old days. There is yet another Spiderman movie about to be released – the same Spiderman some of us read about in comic books back in the old days. The Gong show is coming back – that Chuck Barris production that was so kooky – you got it – back in the old days.
In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station (“Sometimes these conversations can be difficult…”), once the decision has been made, all parties are better off if the exit is smooth.
Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems a bit snappish and everyone is in a rush.
Mistrust. Harsh words. Name calling. Heavy sarcasm at someone’s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don’t want to hear anymore about it and tired of it all!
During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people time starved.