The Next Biggest Thing – Do YOU See YOUR Name?

Sep 9, 2014 11:49:43 AM / by Kitty Malone posted in Behind the Scenes in Media Sales, community service, Blog

We witnessed one of the best marketing strategies we have seen in decades, and it is interesting and ironic that the business that benefitted from it is a non-profit. We watched news anchors, superstars, sports figures, and our neighbors get doused with icy cold water on live TV and on video. Our Facebook pages were filled with our shrieking friends, and we half hoped that we wouldn't be challenged and have to suffer the frozen splash, and half hoped that we weren't so friendless that we wouldn't be challenged at all!

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