Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, media sales, broadcast media, CRM, customer service, Blog, media sales process

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
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The Tenth Day of Christmas in Media Sales: Contacts

Dec 20, 2013 9:54:12 AM / by Kitty Malone posted in customer relations management, CRM, customer service, Blog, account management, media sales process

meda sales contacts Get a web-based media sales CRM and you can kiss those stacks of ratty old file folders stuffed with account and contact information goodbye!
Folding filing folders, Boston Index Card Company, Boston, Massachusetts, 1917. Lewis W. Hine, photographer. Library of Congress.
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The Sixth Day of Christmas in Media Sales: Good Ideas

Dec 16, 2013 9:12:32 AM / by Kitty Malone posted in media sales, marketing, Customer Service, customer service, Blog

media sales ideas Have a brainstorming meeting over lunch.
In the Perfect Eat Shop, Chicago, Illinois, 1942. Jack Delano, photographer. Library of Congress.
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The Second Day of Christmas in Media Sales: Sharing Information

Dec 10, 2013 8:18:20 AM / by Kitty Malone posted in media sales, sales productivity, reach and frequency, Behind the Scenes in Media Sales, customer service, Blog

work together to be productive in media sales Work together to achieve your goals.
Riveters at work on fuselage of Liberator Bomber, Consolidated Aircraft Corp., Fort Worth, Texas, 1942. Howard R. Hollem, photographer. Library of Congress.
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Are you a Media Sales Trickster?

Oct 31, 2013 3:42:01 PM / by Chris Crawford posted in Media Sales, media sales, customer service, Blog

Are you a media sales trickster? Are you a media sales trickster, or is it a treat to work with you? 
Trick photo, decapitated man with bloody knife, holding his head, c.1875. George Eastman House Collection.
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Communicating With the Right Person

Oct 22, 2013 10:48:35 AM / by Kitty Malone posted in Media Sales, media sales, CRM, customer service, Blog, media sales process

communicating in media sales Communicate realistic expectations and neither you nor your clients will be disappointed.
LSE Sports Day, Malden Sports Ground, c.1920s. British Library of Political and Economic Science.
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Running on Empty: When Media Sales Dreams Don’t Come True

Oct 15, 2013 8:30:29 AM / by Kitty Malone posted in Media Sales, media sales, marketing, customer service, Blog

Running on Empty: When Media Sales Dreams Don’t Come True Manage both your and own and your client's expectations so you'll be prepared for whatever happens at the finish line.
Australian South Sea Islander women crossing the finish line in a race in Innisfail, Queensland, Australia, c.1902. A. Pearson, photographer. State Library of Queensland.
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Know How Your Media Sales Movie Will End

Oct 8, 2013 10:09:18 AM / by Kitty Malone posted in media sales, account management software, CRM, strategic account management, customer service, media sales analytics, Blog, account management

It sure is easier to have access to all the history of your accounts and billing with a web-based CRM! It sure is easier to have access to all the history of your accounts and billing with web-based media sales CRM and analytics software!
ENIAC (Electronic Numerical Integrator and Computer), University of Pennsylvania, 1946. Jerry Cooke / Corbis.
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5 Words That Customers Hate, and You Should Too

Sep 25, 2013 12:35:36 PM / by David Einstein posted in media sales, customer satisfaction, Customer Service, customer service, Blog

5 Words Customers Hate Are your customers aghast at not getting excellent service from someone who is part of your company?
Mills Thompson, c.1900. Frances B. Johnston, photographer. Library of Congress.
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Fantasy Football’s Place in Media Sales

Sep 3, 2013 10:27:51 AM / by Kitty Malone posted in Media Sales, media sales, CRM, customer service, media sales analytics, Blog, media sales process

fantasy football's place in media sales Bring many of the same skills you use for Fantasy Football to win in media sales.
Stetson University football team, c.1900. State Library and Archives of Florida.
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