Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
Make sure there's nothing fishy about what you say you and your media sales organization can deliver.
Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest.
Map the direction you will take with your target accounts to move them through the sales funnel.
Fighter pilot and commanding officer checking a map in France during World War I. National Library of Scotland.
How are you going to train so that you can cross your own finish line?
Hopi American long distance runner and Olympic medal winner Louis Tewanima and Mitchell Arquette, members of the cross country team of Carlisle Indian School, after a marathon in New York City, 1911. George Grantham Bain Collection, Library of Congress.