College Football and Media Sales — Two Great Things That Go Great Together

Oct 18, 2013 2:38:17 PM / by Chris Crawford posted in ROI, media sales, CRM, media sales analytics, Blog, sales management, sales talent development

college football and media sales Do you help your sales team move the ball down the field?
A-Day Game football scrimmage for University of Alabama, with coach Nick Saban analyzing every move. Tuscaloosa, Alabama, 2010. The George F. Landegger Collection of Alabama Photographs in Carol M. Highsmith's America, Library of Congress, Prints and Photographs Division.
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Are You a Hunter in the World of Media Sales?

Oct 10, 2013 2:18:14 PM / by Chris Crawford posted in Media Sales, media sales, sales productivity, CRM, prospecting, media sales analytics, Blog, account management

are you a hunter in the world of media sales Are you a hunter in the world of media sales?
Hunting Season, Upper Arlington, Ohio, 1918. Upper Arlington Historical Society.
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Know How Your Media Sales Movie Will End

Oct 8, 2013 10:09:18 AM / by Kitty Malone posted in media sales, account management software, CRM, strategic account management, customer service, media sales analytics, Blog, account management

It sure is easier to have access to all the history of your accounts and billing with a web-based CRM! It sure is easier to have access to all the history of your accounts and billing with web-based media sales CRM and analytics software!
ENIAC (Electronic Numerical Integrator and Computer), University of Pennsylvania, 1946. Jerry Cooke / Corbis.
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Who Loves Budget Season in Media Sales? Anyone? Bueller? Anyone?

Oct 1, 2013 10:26:29 AM / by Kitty Malone posted in media sales, budgeting, Media Sales Management, CRM, media sales analytics, Blog, account management

who loves budget season in media sales? Look familiar?
Mayor John Scalzo works on the Rifle City, Colorado, budget at home, 1972. David Hiser, photographer. U.S. National Archives.
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Doing More With Less in Media Sales

Sep 18, 2013 8:12:23 AM / by Chris Crawford posted in ROI, budgeting, Media Sales Management, needs analysis, CRM, strategic account management, media sales analytics, Blog, account management

A leader in media sales must provide direction to keep the team productive and efficient. University of Pennsylvania varsity crew, 1915. Library of Congress. A good media sales CRM can provide the tools a manager needs to provide direction and keep the team productive and efficient.
University of Pennsylvania varsity crew, 1915. Library of Congress.
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Fantasy Football’s Place in Media Sales

Sep 3, 2013 10:27:51 AM / by Kitty Malone posted in Media Sales, media sales, CRM, customer service, media sales analytics, Blog, media sales process

fantasy football's place in media sales Bring many of the same skills you use for Fantasy Football to win in media sales.
Stetson University football team, c.1900. State Library and Archives of Florida.
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The Dog Days of August is Budget Season in Media Sales

Aug 21, 2013 4:47:04 PM / by Chris Crawford posted in budget, media sales, Behind the Scenes in Media Sales, account management software, CRM, media sales analytics, Blog, account management, media sales process

Dog days of August is budget season for media sales Don't let the dog days of summer or a budget request get you down. Your media sales CRM will help you come up with reliable numbers.
Boy, dog and woman enjoying each other's company, Tallahassee, Florida. State Library and Archives of Florida.
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Danger, Will Robinson! Warning Signs for Media Sales Managers

Aug 13, 2013 8:12:14 AM / by Kitty Malone posted in using technology, Media Sales Management, account management software, CRM, media sales analytics, Blog, sales management, sales talent development

what are the warning signs to which media sales managers should pay attention Be ready to respond when the alarms go off!
Group of firemen, c.1866. Library of Congress.
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It's What You Don't Know That Can Hurt You in Media Sales

Jul 10, 2013 12:36:32 PM / by Chris Crawford posted in Media Sales, media sales, CRM, customer service, media sales analytics, Blog, account management

it's what you don't know that will hurt you in media sales Protect yourself from "bullets" that can bring you down by using your media sales CRM to win your own media sales battles!
Repairing front line trench after bomb explosion fifty yards from enemy trenches. France, 1917. National Archives.
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Chris Crawford Interview on Media Sales and Efficio's CRM and Yield Management Solution

Jun 26, 2013 4:29:19 PM / by Chris Crawford posted in media sales, using technology, CRM, yield management, media sales analytics, Blog

Chris Crawford media sales interview. Has sales evolved over time?
E. L. Ingram, salesman for Raleigh Goods, Chatham, Virginia, 1918. Ingram traveled by wagon and mule to sell goods across Pittsylvania County.
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