The Magic in Making the Sale

Jan 14, 2014 8:26:11 AM / by Taylor Snow posted in marketing, needs analysis, Customer Service, Blog, media sales process

Use your magic to make the sale. Work your magic to make the sale!
Walt Disney with Mickey Mouse drawing, 1931. Harris & Ewing, photographer. Library of Congress.
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Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in customer relations management, media sales, marketing, CRM, strategic account management, Customer Service, Blog, media sales process

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
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The Tenth Day of Christmas in Media Sales: Contacts

Dec 20, 2013 9:54:12 AM / by Kitty Malone posted in customer relations management, CRM, customer service, Blog, account management, media sales process

meda sales contacts Get a web-based media sales CRM and you can kiss those stacks of ratty old file folders stuffed with account and contact information goodbye!
Folding filing folders, Boston Index Card Company, Boston, Massachusetts, 1917. Lewis W. Hine, photographer. Library of Congress.
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The Eighth Day of Christmas in Media Sales: Non-returning Accounts

Dec 18, 2013 9:02:13 AM / by Kitty Malone posted in sales productivity, Media Sales Analytics, CRM, Blog, media sales process

media sales non-returning accounts Use your CRM and media sales analytics solution to make sure nothing falls off your radar!
Aviation Systems Warfare Operator 2nd Class Alton Howell  searches for and tracks surface contacts using radar and the Infrared Detection System (IRDS) of his P-3C Orion patrol aircraft during a routine flight in support of Operation Enduring Freedom, 2001. U.S. Navy Photo by Master Chief Photographer's Mate Terry Cosgrove. San Diego Air and Space Museum Archive.
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The Fifth Day of Christmas in Media Sales: Prospecting

Dec 13, 2013 8:52:16 AM / by Kitty Malone posted in Media Sales, CRM, prospecting, Blog, media sales process

media sales prospecting Continually prospect to uncover new business that will make up for attrition.
Women prospectors on their way to the Klondyke, 1898. B.W. Kilburn, photographer. Library of Congress.
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The Hidden Costs of Turnover on Your Media Sales Team

Dec 4, 2013 10:23:23 AM / by Chris Crawford posted in Media Sales Management, CRM, strategic account management, Blog, media sales process

Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch. Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society. Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch.
Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society.
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Even Bunnies Ask For the Order – So Should Media Sellers

Nov 5, 2013 12:43:46 PM / by Kitty Malone posted in Media Sales, needs analysis, CRM, strategic account management, Blog, media sales process

media sales ask for orders Do you struggle with asking for orders? Learn from the experts!
Description: Charmian Bernays dressed in a rabbit costume, Toowoomba, Queensland, Australia, 1922. State Library of Queensland.
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One Day Can Make a Difference — How to Have a Great One-Day Sale

Oct 29, 2013 9:04:57 AM / by Kitty Malone posted in media sales, sales productivity, Media Sales Management, CRM, yield management, Blog, media sales process

how to have a great one-day sale Make your one-day sale fun by planning a theme!
Ground crew at Royal Naval Air Station Greenock, c.1945. The National Archives UK.
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Communicating With the Right Person

Oct 22, 2013 10:48:35 AM / by Kitty Malone posted in Media Sales, media sales, CRM, customer service, Blog, media sales process

communicating in media sales Communicate realistic expectations and neither you nor your clients will be disappointed.
LSE Sports Day, Malden Sports Ground, c.1920s. British Library of Political and Economic Science.
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Fantasy Football’s Place in Media Sales

Sep 3, 2013 10:27:51 AM / by Kitty Malone posted in Media Sales, media sales, CRM, customer service, media sales analytics, Blog, media sales process

fantasy football's place in media sales Bring many of the same skills you use for Fantasy Football to win in media sales.
Stetson University football team, c.1900. State Library and Archives of Florida.
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