See you at the SMTE 2016

Sep 14, 2016 11:39:37 AM / by Chris Crawford posted in Events, News, Blog

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.

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We’re Joining ShareBuilders

Jan 20, 2016 5:19:52 PM / by Taylor Snow posted in ShareBuilders, News, Efficio, Blog

Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align.

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ShareBuilders Merges with Efficio Solutions

Jan 20, 2016 10:00:49 AM / by Taylor Snow posted in News

ShareBuilders Merges with Efficio

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The walls are coming down!

Sep 30, 2015 7:00:22 AM / by Taylor Snow posted in Media Sales, News, Technology, CRM, Efficio, Industry News, Blog

The walls are coming down.  Software providers are finally working together to make your job easier.    

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In Sales-Time is Money

Sep 29, 2015 3:11:08 PM / by Chris Crawford posted in News, Efficio, Blog

If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency.  Time not spent efficiently and effectively selling and engaging clients costs you money.  Not knowing where to direct and focus the currency of the time you do have will affect your ability to build a successful track.

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Efficio Solutions Hires Radio Sales Veteran to Training/Customer Service Team

Apr 14, 2015 7:53:29 AM / by Taylor Snow posted in News

(Columbus, OH: April 2015)  Efficio Solutions has hired long-time radio sales manager Cindy Revisore to train new users and help customers maximize the CRM and Yield products. Cindy has risen through the media sales ranks from a seller to a DOS, working for major radio groups such as Cox, CBS, Cumulus and Clear Channel. She was also an Executive Performance Coach with Clear Channel University, helping increase sales and productivity at the station level across the company.

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Efficio Rolls Out New Technological Advancements at Las Vegas Trade Show

Apr 10, 2015 3:12:56 PM / by Taylor Snow posted in Events, News, Blog

(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing  major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media industry, including CRM and Yield Management systems.

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What a Way to Start the Year and What a Way to End It!

Jan 8, 2015 11:31:14 AM / by Kitty Malone posted in News, Efficio, Blog

As 2014 opened, we at Efficio were excited to share our newest version – Effico 5.0! Not only was the look and feel changed to be cleaner and more up-to-date, the navigation was streamlined, inputting pending was simplified, and the result was a more user friendly experience. We were well-aware how many people react to change, so we have been thrilled with the overwhelming embracing of Efficio 5.0! As we have traveled to markets from Raleigh to Washington and from Detroit to Dallas, we have been met with smiles and nodding heads as we rolled out the new Effico 5.0. Positive feedback has been overwhelming and we are thrilled that our customers are so happy!

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Sep 10, 2014 10:05:09 AM / by Taylor Snow posted in News

INDIANAPOLIS, IN, September 9, 2014 – Efficio Solutions, Inc. today announced broadcast operators are confirming the outstanding success of Efficio 5.0, released early in 2014. Efficio 5.0 has made media sales CRM and Yield Management, the easiest and most intuitive and productive system for over 850 radio and television stations across the US and Canada. Efficio Solutions is the premier provider of web-based sales management software to the media sales industry.

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Efficio Solutions Partners with Marketron’s Mediascape Open Platform with CRM and Yield Management Solutions

Mar 14, 2014 9:04:30 AM / by Taylor Snow posted in News, Efficio

HAILEY, ID – March 11, 2014 - Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio’s CRM and Yield Management solutions with Marketron Traffic and the company’s open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing operational efficiencies overall. The addition of Efficio to the Mediascape platform proves the continuing growth of the open platform that is currently offered by Marketron. This new service from Marketron and Efficio is available now.

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