The Price is Right – If You Can Get It

Oct 29, 2014 1:55:27 PM / by Kitty Malone posted in inventory, using technology, reach and frequency, Yield Management, bump rate, Blog, media sales process

supply and demand How much did scalpers sell those tickets for?
Jim Cox, holding his All-Star ticket, July 1952. Library of Virginia.
Read More

Kitty Malone is Not Giving Up On This!

Sep 17, 2014 3:29:02 PM / by Kitty Malone posted in media sales, reach and frequency, CRM, Community Outreach, customer service, media sales analytics, Blog

use your media sales powers for good Provide to your clients the three squares a day of the advertising world − frequency and consistency.
Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia.
Read More

The Second Day of Christmas in Media Sales: Sharing Information

Dec 10, 2013 9:18:20 AM / by Kitty Malone posted in media sales, sales productivity, reach and frequency, Behind the Scenes in Media Sales, customer service, Blog

work together to be productive in media sales Work together to achieve your goals.
Riveters at work on fuselage of Liberator Bomber, Consolidated Aircraft Corp., Fort Worth, Texas, 1942. Howard R. Hollem, photographer. Library of Congress.
Read More