Don't miss blog posts by Chris Crawford, general sales manager with Efficio Solutions, who has been in the media business for the last 30 years in leadership and consulting positions with companies such as Nationwide Communication, Clear Channel University, Journal Broadcast Group, and consulting firms Creative Resources and The Center for Sales Strategy.
Blog posts and other useful content also by Kitty Malone, Efficio’s manager of client services, who has been in radio and television all over the country, both on air and in sales and sales management, since, as she says, “its invention.” Kitty has been and NSM and GSM for major media companies. Among other honors, Kitty was Radio Ink’s Sales Manager of the Year.
Trending Efficio blog articles include:
The Dog Days of August is Budget Season in Media Sales
It’s budget season and your boss has asked for your input. Here are five ways to increase accuracy and reliability while budgeting for the upcoming year.
Getting the 4-1-1 in Media Sales: How to Ask Those Hard Questions
Asking your clients hard questions positions you as a marketer and partner, and helps come up with better solutions. Here are five ways to make it easier.
Call Me — Maybe? How to Communicate More Effectively in Media Sales
It all starts out innocently enough. But it’s easy to get caught up in back-and-forth keystrokes, explanations of certain wording, and misunderstandings.
What Managers Don’t Know Can Hurt in Media Sales
The weekly projections meeting can be miserable for a sales management team. Here are ways to improve reporting accuracy and turn that around.
