Share-Builders Blog

Built for Media Sales: How Our New Design System Makes ShareBuilders Better For Our Customers

Written by Marcus Wingate | May 8, 2025 9:30:45 PM

At ShareBuilders, we know your day isn’t spent thinking about buttons or layouts—it’s spent closing deals, managing rate cards, and delivering results for your advertisers.

But behind every click, dropdown, and screen in the ShareBuilders platform, we’ve been working on something that’s quietly making your experience better:

The SB Design System.

You may not see it directly, but you feel it. It’s what allows us to move faster, design smarter, and create a platform that works more like the broadcast world you live in.

This post is a peek behind the curtain—and a thank-you for all the ways your feedback has helped shape what ShareBuilders is becoming.

Early CRM Design

 

🚀 Why It Matters to You

You don’t need to know what a design system is. What matters is what it enables:

  • You see new features earlier
  • You get more chances to influence updates before they launch
  • The platform feels more consistent and predictable
  • Fewer clicks, fewer toggles, less confusion

It’s how we’re making ShareBuilders feel faster, smarter, and built around how you work—not how generic CRMs think you should work.

 

Latest CRM Mockups

🧩 What's Changing (and Why You've Probably Noticed)

Over the past few months, we’ve been rolling out visual and UX updates across both CRM and Pricing. Maybe you’ve noticed:

  • Fewer screens to click through to edit a contact or view account status
  • Drop-downs and filters that behave the same, no matter where you are
  • Activities and rate cards that just feel easier to navigate

That’s the SB Design System at work. It’s a toolkit we’ve built behind the scenes that lets us design faster, test ideas sooner, and apply proven UI patterns across everything we do.

 

🗣️ Customer Feedback Drives the System

We didn’t make these changes in a vacuum. You told us what felt off. We listened—and baked those fixes into the system so they don’t happen again.

💬 You Said

✅ What Changed 

“Too much scrolling in Activities”

We redesigned the layout with cleaner sections for easier scanning

“Dropdowns are in weird places”

We standardized dropdown behavior across modules

“Can’t easily see what’s pending by month or account”

We added clearer visual cues and made filters more accessible

 

👀 You’ll See Features Sooner—And Help Shape Them

Because we’re building on a shared system, we can launch new features faster—and preview them with you earlier.

That means:

  • Early access to upcoming tools (think: Assistant upgrades, Pending Interface)
  • The chance to give feedback while features are still in design
  • A shorter path from your idea to a real product update

This is a loop, not a one-way push. And you’re already part of it.

 

🧠 More Familiarity, Less Guesswork

Every fix became a component in our design system—so future features inherit those improvements from day one.

One of the biggest wins for you? Consistency.

No more wondering:

  • “Why does this filter work differently here?”
  • “Why does this button show a confirmation in CRM but not in Pricing?”

Now, dropdowns look and behave the same. Buttons are in the same place. Inputs guide you the same way across the platform.

Familiar patterns = faster workflows, less frustration, and easier onboarding for new team members.

 

📊 Designed for Broadcast, Not Just “Sales”

You manage NFL playoff packages, rate exceptions, agency roll-ups, high-frequency advertisers, and new business leads all at once.

That’s not something other CRMs — or pricing tools — were built to handle.

But that’s exactly what ShareBuilders is for.

Our CRM and Pricing tools are built side-by-side, from the ground up, specifically for broadcast and media sales. The SB Design System helps us create consistent, intuitive interfaces across both products, making the platform feel cohesive no matter what screen you're working on.

 

🤝 Let’s Keep Building Together

Every time you tell us something’s confusing or inefficient—even if it feels small—it helps shape the next component, feature, or pattern we release.

So please keep sharing. It doesn’t just go into a spreadsheet. It goes into the system.

The SB Design System isn’t just behind the scenes.
It’s behind every improvement you’ve seen—and every one still to come.