Trust Your Gut or the Data: ShareBuilders Is in Your Corner

Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help determine if your gut is misguided or spot on.

We continuously gather data and can help you understand it all. Should you go lower on Prime Access or stand your ground? Sellouts are one thing, but we can show you where you stand out as the market leader or where you might need to give a bit. Our Holding Capacity model can verify that your gut is right OR steer you in a new direction.

As a manager, are you trying to raise rates in specific programs or dayparts? Are your people actually doing what you ask? We have trending reports that will show you any progress made in sellout or average rate improvement week over week or even year over year.

Were you expecting this to be a big-spending political quarter? Where did your rates land last time you had a knock-out political season? We can show you where you landed in terms of AUR in the past and help you ease into those rates as the quarter progresses without scaring away your core customers.

At ShareBuilders, we can validate those gut feelings or steer you in the right direction when your gut leads you down the wrong path!