RadioTraffic.com and Efficio Solutions have developed a partnership to integrate Efficio’s products into RadioTraffic.com’s business systems. RadioTraffic.com provides traffic and billing software to more than 4,000 users at 625 U.S. radio stations. This new partnership was developed in an effort to enhance RadioTraffic.com’s offerings with a sales management/CRM system and a powerful sales reporting solution.

Efficio will be exhibitors at the 2012 MFM Conference at Caesar’s Palace in Las Vegas, Nevada. They will be showing off our newly improved Corporate Rollup. Stop into booth #504 for a brief demonstration on how you can integrate corporate rollup into your Efficio CRM/Account Management and Yield Management programs to combine all of your media market data into one simplified dashboard. Give them 90 seconds to show you how you can shape the future of your media sales business! Link is: http://www.mediafinance.org/index.aspx?PageID=383