With the Tokyo Olympics just around the corner, we wanted to share data and observations from our client stations. The data presented represents an analysis of Summer Olympics and the revenue impact to NBC and non-NBC stations, based on ShareBuilders data from 2002-2020.

It is tragically funny how naïve we were a year ago. Kids will be out of school for a couple of weeks; I will wear this homemade mask; we will all work from home for a while; they surely won’t cancel my cruise/concert/the Olympics! And business? Yeah, this will be a hit to bars, restaurants, spring events, and entertainment. But these cancellations are short term, right? Yes, we were naïve.

Here at ShareBuilders, we pride ourselves on the depth of information our Holding Capacity models provide. Our system is complex and multifaceted, which can be intimidating to those unfamiliar with the tool. It’s easy to get bogged down in jargon, and sorting through the various indices can be rather daunting. Today we’re going back to basics- what is a Holding Capacity model, and how is it useful to you?

Your inventory is always evolving, and keeping up with it is a major part of your sales team’s job. Staying on top of the solds, avails, pricing, demand and changes of your inventory is likely taking your sales team more time than it needs to.

The right data can turn a standard proposal into something captivating and competitive. Instead of just talking about the benefits of a potential sale, you can show the proof in numbers. 

There’s just one problem - who has the time to gather, analyze and chart all that data?

As an already fast-paced world speeds up, technology gives your team the edge it needs to succeed.

When it comes to managing your inventory, you know there are several moving parts to keep track of. You’re managing current sellout levels, forecasting future demand and keeping track of historical inventory, all the while trying to handle any day-to-day changes, making it harder and harder to keep everything moving.

You know that your rate card is an essential tool for your team sales goals. It’s a key component of the sales toolkit, but if it’s not up to date, it can leave a significant amount of money on the table.

Here are five signs that it’s time to take another look at your rate card:

Think about how much technology your business relies on every day: All those apps, tools and systems become essential components of your work. But if those components don’t integrate, you are potentially wasting a lot of time (and missing out on opportunities) trying to keep track of them all.

Data is the secret weapon in your arsenal of sales tools, and it can transform the conversation between sales leadership and corporate.

Here are some ways that incorporating analytics can improve the dialogue with company leadership: