The Impact of Olympics on Revenue and Market Share

Now What?

So, What Exactly Is a Holding Capacity Model?

How The Right Software Solution Can Optimize Your Available Inventory

Integration Helps Your Sales Team Get The Most Out of Every Proposal

See The Future: Use Technology for Better Forecasting

Are You Getting The Most Out of Your Inventory? ShareBuilders Can Help

5 Signs Your Rate Card Needs to Be Reassessed

Sales Shouldn’t Be Siloed: 3 Reasons Your CRM Needs to Integrate

How Analytics Can Change the Conversation Between Local Sales Leadership and Corporate

Keep Account Executives Accountable: 5 Features to Look for in a Software Solution

Inventory Management During Election Season: What You Need to Know

Stage Your Epic Comeback with Efficio

What Does “Going Back…” Look Like Now and in the Future?

Virtual Fatigue - Yes, it is a Thing!

But I Don't WANNA Go Back!

The new Efficio starts here.

Working From Home

Efficio supports you, wherever you need to work

Put Yourself in the Driver's Seat

Product Changes May 21st, 2019

Product Changes April 16th, 2019

Product Changes March 22nd, 2019

Reinvigorating Partnership and Growth

Efficio At Your Fingertips


Everything That’s Old is New Again

Separation – More Than the Box that the Copy Paper Came In

Update March 6th, 2017

Update Feb 10, 2017

We Are Evolving

Efficio Solutions Announces New Focus on Customer Success

Fa La La La What the He**?

What Happened To Us?

Efficio At the RAB 2016

See you at the SMTE 2016

What Just Happened Here?

Efficio Update 4.28.16

April 2016 Release


We’re Joining ShareBuilders

ShareBuilders Merges with Efficio Solutions

A Message for Those Who Find Themselves With New (or No) Owners

2015 in the Rear View Mirror

Goodbye and Hello

This Blog is About YOU (and I am Naming Names….)

Why Choose a Media Sales CRM

There is no Y in CRM

The walls are coming down!

In Sales-Time is Money

Two Tips to Make Your Trade Show Experience Worth It

Mobile Changes

AT&T Requires FM on all Android Phones in 2016

Efficio Solutions Hires Radio Sales Veteran to Training/Customer Service Team

Efficio Rolls Out New Technological Advancements at Las Vegas Trade Show

Let it Snow, Let it Snow, Let it Snow, 'Cause You Can Work in Your PJs

What a Way to Start the Year and What a Way to End It!

Five Things We DIDN'T Learn in 2014

What is My Time Worth?

Happy Thanksgiving from all of us at Efficio!

Hello, My Name is {Insert Name Here}, and I am a Hoarder

The Price is Right – If You Can Get It

Which Came First − The Music or the Sale?

Kitty Malone is Not Giving Up On This!


The Next Biggest Thing – Do YOU See YOUR Name?

Steps to Keep Your Media Sales Fit

Do Your Media Sales Clients “Get” You?

Flying By and Flying High in Media Sales

Forget About the World Cup. What's the Status of YOUR Gooooals?!

Technology Round-Up: Windows XP and the Heartbleed Bug

Every Day in Media Sales is Like a Rock Concert

A Fresh Pair of Eyes Can Help Even in Media Sales

A Health Check

So, You Still Have XP

How Does Heartbleed Affect you?

So What if Windows XP Support is Over?

Do You Do What it Takes — Even When No One is Looking?

I'm a Complete Loser (and This Isn't About My Brackets)

How to Keep Your Media Sales From Blowing

What Kind of Media Sales Animal Are YOU?

Do YOU Use Your Media Sales CRM to Pass the Eye Test?

Media Madness: It's Not All About the Brackets in Media Sales

Efficio Solutions Partners with Marketron’s Mediascape Open Platform with CRM and Yield Management Solutions

Will That "Good" Media Sales Deal Pressure Your Inventory?

Let the Good Times Roll! Every Day in Media Sales is Mardi Gras

Are You a Cyclist or a Spinner?

Losing in Media Sales Stinks

Can YOU Be Trusted?

It Takes More Than Talent and Practice to Go For the Gold

Letting Go — Watching Your "Baby" Grow

What Game? Media Sales Lessons from Super Bowl Commercials

Media Sales Words That Should Be Retired. Now.

Use Your Power for Good

The Magic in Making the Sale

Selling Ice Cubes During the Big Chill

A Sarcastic Bit*h’s New Year’s Resolutions for Media Sales

2013 in the Rear View Mirror

The Twelfth Day of Christmas in Media Sales: Budgets

The Eleventh Day of Christmas in Media Sales: Collections

The Tenth Day of Christmas in Media Sales: Contacts

The Ninth Day of Christmas in Media Sales: the Sales Funnel

The Eighth Day of Christmas in Media Sales: Non-returning Accounts

The Seventh Day of Christmas in Media Sales: Avails

The Sixth Day of Christmas in Media Sales: Good Ideas

The Fifth Day of Christmas in Media Sales: Prospecting

The Fourth Day of Christmas in Media Sales: Budgets

The Third Day of Christmas in Media Sales: Reports

The Second Day of Christmas in Media Sales: Sharing Information

The First Day of Christmas in Media Sales: One-on-Ones

The Hidden Costs of Turnover on Your Media Sales Team

Use This Pitch to Get the Door Shut in Your Face

It Can Be More Than Just a Big Dinner

Just. Let. Go.

The Most Dreaded Name in Media Sales

How to Work With a Micromanager

Even Bunnies Ask For the Order – So Should Media Sellers

Are you a Media Sales Trickster?

One Day Can Make a Difference — How to Have a Great One-Day Sale

Efficio Adds Functionality to More Easily Maintain Contacts and Calendar Content

Communicating With the Right Person

College Football and Media Sales — Two Great Things That Go Great Together

Running on Empty: When Media Sales Dreams Don’t Come True

Are You a Hunter in the World of Media Sales?

Know How Your Media Sales Movie Will End

Who Loves Budget Season in Media Sales? Anyone? Bueller? Anyone?

5 Words That Customers Hate, and You Should Too


Dealing With Your Internal Customer in Media Sales

Doing More With Less in Media Sales


Are YOU a Ninja Warrior When You Sell Media?

Traveling to the Trade Shows

I Think I Can...I KNOW I Can…

Fantasy Football’s Place in Media Sales

Visit the Efficio™ Booth at the Small Market Television Expo in Phoenix!

Efficio™ to Attend 2013 RAB/NAB Radio Show


Who is Leading Whom in Your Media Sales Organization?

Chance to Win a $50 Amazon Gift Card!

New School vs. Old School: Game On! Part Deux

The Dog Days of August is Budget Season in Media Sales

Old School vs. New School – Game On!

What Your Performance Says About Your Passion For Your Job

Danger, Will Robinson! Warning Signs for Media Sales Managers

What Managers Don’t Know Can Hurt in Media Sales

Getting the 4-1-1 in Media Sales: How to Ask Those Hard Questions

Turning Up the Heat: Asking Hard Questions in Media Sales

It’s All in the Build Up - Cruising to Renewals in Media Sales

Don't Be a Media Sales Airline

Efficio Announces Significant Upgrades to its Media Sales CRM

It's What You Don't Know That Can Hurt You in Media Sales

When Are They Going to Make a Reality Show About Media Sales?

Call Me — Maybe? How to Communicate More Effectively in Media Sales

What Should Media Sellers Light the Fuse To?

Chris Crawford Interview on Media Sales and Efficio's CRM and Yield Management Solution

5 Ways Media Sales Managers Can Avoid the Summertime Blues

Where Have All the Ideas Gone in Radio?

Why Are All My Clients Such Jerks?

Don’t Make Me Pull Over This Station! Who is the Head of Your One Big Happy Media Sales Family?

Why an Industry-Specific CRM Provides Better ROI

I Admit it. I Am “Challenged.” And So Are YOU!

React or Respond in Media Sales: It's Not Cool to Lose Your Cool

Fish Gotta Swim and Birds (and Media Sellers) Gotta Fly

The Lost Art of Listening: How Active Listening Will Drive Your Media Sales

I Had No Idea She Was Allergic to Seafood! Ways to Manage Your Contacts in Media Sales

Should Media Salespeople Have Inventory Visibility?

I Guess I Could Try Sales

We Could Have Won the Lottery, Couldn’t We? How to Win the Media Sales Lottery

A Father's Lessons and How They Apply to Media Sales

What’s Next? (Because You Just CANNOT Live in Your Parents’ Basement!)

Inventory Management for Radio: Rate Integrity or Fire Sale?

How You Lose Your Edge in Media Sales…and Get it BACK

Do Your Media Sales Roar Like a Lion or are They Baaaaa-d Like a Lamb?

6 Ways to Beat Sales Call Reluctance

Picking Winners for Your Media Sales Force

Can a Vacation Really be a Vacation for Media Sellers?

What Do We Do After Boston?

“You Are Making Me Look Bad!”

What's in Your Tool Box?

“All You Need is Love” For Your Loyal Media Sales Clients

6 Great Business Philosophies for Media Sellers and Managers

People Watching: Another Term for Prospecting

Two Little Words to Escape Taxes and Your Media Sales One-on-One

Can Media Sellers Make More Money by “Selling It All?”

Sometimes Reality Stinks in the Media Sales World

A Media Sales Lesson from a Fallen Athlete

8 Super Email Marketing Ideas for Media Sales

My Flight Will Cost What? Don't Leave Your Media Sales Customers Guessing About Pricing

Shouldn't There be a Spring Break in Media Sales?

10 Tips for Maximizing Email Marketing Campaigns

Transform That One-on-One with Your Media Sales Manager into a Win-Win

How to Turn Losing into Winning in Media Sales

It’SNOW Day to take a Snow Day

I Could Care Less What Their Saying About My Grammer, Spelling, and Punct. Cos Its THEYRE Problem!

Email Marketing for Media Sales: Three, Two, One…E-Blast Off!

Do You Know Pareto?

Making More Money in Media Sales: Who Brought You to the Dance?

5 Things Your Sales Manager Wants to Know

7 Easy Ways to Keep Your Sales Manager Off Your Back