Kitty Malone

Director of Customer Service

Recent Posts

Media Madness: It's Not All About the Brackets in Media Sales

Mar 18, 2014 8:08:13 AM / by Kitty Malone posted in Media Sales, CRM, Account Management

media madness You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game.
Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives.
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Will That "Good" Media Sales Deal Pressure Your Inventory?

Mar 12, 2014 7:55:40 AM / by Kitty Malone posted in CRM

media sales yield management Not every offer to buy a large amount of inventory is a jewel. Use your media sales CRM and yield management software to decide which deals sparkle!
Interior of Bright's Jewelry Store, Duluth, Minnesota, 1910. University of Minnesota Libraries, Berman Upper Midwest Jewish Archives.
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Let the Good Times Roll! Every Day in Media Sales is Mardi Gras

Mar 4, 2014 8:15:30 AM / by Kitty Malone posted in Media Sales, Customer Success

user your CRM to prepare for the lean times Use your media sales CRM and analytics solutions to prepare for leaner times.
Mardi Gras, New Orleans, the Red Pageant, c.1905. Detroit Publishing Company, Library of Congress.
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Are You a Cyclist or a Spinner?

Feb 25, 2014 8:57:30 AM / by Kitty Malone posted in Media Sales

keep working hard after a sale Don't just float along; keep pedaling!
Amphibious bike "Cyclomer," Paris, 1932. National Archives of the Netherlands.
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Losing in Media Sales Stinks

Feb 18, 2014 9:04:00 AM / by Kitty Malone posted in Media Sales, CRM, Account Management

Don't just throw in the towel!  Give it your best shot! Don't just throw in the towel!
Tommy Gibbons, c. 1911. Bain News Service, publisher. Library of Congress.
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It Takes More Than Talent and Practice to Go For the Gold

Feb 11, 2014 1:32:07 PM / by Kitty Malone posted in Media Sales, CRM, Account Management

Gold medal winners, women's figure skating, 1924 Winter Olympics. Go for the gold in media sales!
The first Winter Olympic Games were held in 1924, in Chamonix, France. Medals in figure skating (left to right): Herma Szabo (Hungary, gold), Ephel Makelt (UK, silver), Beatrice Lugran (USA, bronze).
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What Game? Media Sales Lessons from Super Bowl Commercials

Feb 4, 2014 12:40:28 PM / by Kitty Malone posted in Media Sales, Customer Success, CRM

Clydesdale horses brand Bud Anheuser-Busch's Clydesdale connection to the Budweiser brand traces back to 1933 when August Busch Jr. surprised his father by having the majestic horses parade down a St. Louis street carrying beer to celebrate the end of Prohibition. This 1933 photo shows a six-horse hitch pulling a loaded wagon with the St. Louis stables in the background. (Anheuser-Busch)
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Media Sales Words That Should Be Retired. Now.

Jan 28, 2014 8:00:09 AM / by Kitty Malone posted in Media Sales, CRM

radio remote truck Radio remotes are history.
NBC remote broadcast truck, San Francisco, early 1930's. Bay Area Radio Museum, www.bayarearadio.org.
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Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
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Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in Customer Success, CRM

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
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