NAB Small Market Television Exchange  September 13 - 15, 2012 • Nashville, Tenn.

COLUMBUS, OH, July 26, 2012 Chris Crawford, former Director of Sales for the Ohio Newspaper Association, has joined Efficio Solutions as General Sales Manager.  Efficio Solutions is the provider of the premier CRM and media sales management software, Efficio^TM.

RadioTraffic.com and Efficio Solutions have developed a partnership to integrate Efficio’s products into RadioTraffic.com’s business systems. RadioTraffic.com provides traffic and billing software to more than 4,000 users at 625 U.S. radio stations. This new partnership was developed in an effort to enhance RadioTraffic.com’s offerings with a sales management/CRM system and a powerful sales reporting solution.

Efficio will be exhibitors at the 2012 MFM Conference at Caesar’s Palace in Las Vegas, Nevada. They will be showing off our newly improved Corporate Rollup. Stop into booth #504 for a brief demonstration on how you can integrate corporate rollup into your Efficio CRM/Account Management and Yield Management programs to combine all of your media market data into one simplified dashboard. Give them 90 seconds to show you how you can shape the future of your media sales business! Link is: http://www.mediafinance.org/index.aspx?PageID=383

Efficio attended the 2012 NAB Show at the Convention Center in Las Vegas, Nevada. Link is: http://www.nabshow.com/2012

New Developer will be focused on new enhancements and supporting existing functionality.

Efficio will be an exhibitor at the NAB Small Market Television Exchange in Austin, Texas held at the Hilton Austin.

Efficio will be an exhibitor at the 2011 RAB Radio Show in Chicago, IL at the Hyatt Regency Chicago.