HAILEY, ID – March 11, 2014 - Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio’s CRM and Yield Management solutions with Marketron Traffic and the company’s open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing operational efficiencies overall. The addition of Efficio to the Mediascape platform proves the continuing growth of the open platform that is currently offered by Marketron. This new service from Marketron and Efficio is available now.

Efficio Solutions provides CRM, Yield Management and Proposal solutions for clients of all sizes in the broadcast industry. By integrating with the Mediascape platform, Efficio’s leading CRM and Yield Management solutions are now accessible and easily integrated for the thousands of existing Marketron Traffic clients. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media. Marketron’s commitment to partnering with solution providers will allow clients to operate their business from one seamless platform, versus a number of disparate systems.

"The integration of Efficio Solutions with the Mediascape platform is a testament to radio sales professionals' need for interconnectivity between business systems and the value of automating the process," said Jeff Haley, President and CEO, Marketron. "As our list of Mediascape platform partners grows, Marketron continues to increase operational efficiencies and propel the industry forward by providing a streamlined open architecture solution for media companies.”

“Our integration with Marketron’s Mediascape strengthens the media industry by bridging a gap between two industry-standard solutions,” said David Einstein, Co-President of Efficio. “We are proud to announce a partnership that streamlines business processes that were previously manual, ultimately making them instantaneous and completely accurate.”

About Marketron
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations.

Source: Marketron News