INDIANAPOLIS, IN, September 9, 2014 – Efficio Solutions, Inc. today announced broadcast operators are confirming the outstanding success of Efficio 5.0, released early in 2014. Efficio 5.0 has made media sales CRM and Yield Management, the easiest and most intuitive and productive system for over 850 radio and television stations across the US and Canada. Efficio Solutions is the premier provider of web-based sales management software to the media sales industry.

“Presenting our clients with a total redesign of our existing Efficio product was a major undertaking and substantial risk,” said Efficio Co-President David Einstein. “It’s a lot of work and creates substantial change for our longtime customers. We have been collecting feedback and input from our clients for many years, so we just listened to what they needed, implemented it using the newest and best tools and technology available and Efficio 5.0 was born. We provided incremental value by developing a tool we call Traffic Sync, that automates the data upload process from traffic systems to Efficio multiple times each day. The substantial improvements to Efficio 5.0 coupled by the automated traffic integration are a homerun and our customers are thrilled!”

Efficio Sales Manager, Chris Crawford is reporting similar excitement about the Efficio products from clients as well as prospects at the NAB/RAB Radio Show. “The innovations we’re bringing to the show are getting outstanding reviews from our clients and prospects alike,” said, Chris Crawford. “Because we offer such a flexible suite of standalone and integrated tools, like CRM, Yield Management, Corporate Rollup and more, we can meet the needs of any media broadcast sales operation, large or small with radio only or television as well. Our automated Traffic Sync tool coupled with the integration with mobile devices and tablets, Microsoft Office, Google, etc., brings anywhere, anytime access and powerful value to our clients!”

Einstein and Crawford are offering product demonstrations at the Radio Show and are excited to share the value and benefits of the Efficio media sales management solution to broadcast operators in attendance. “We’ll show broadcasters how to get engagement, visibility and productivity from their sales organizations,” said Crawford.   “I can’t stress enough the impact a system like this can have on the success and competitive advantage of today’s media sales organizations. I’m scheduling demonstrations here and at the upcoming NAB Small Market Television Exchange Show in San Antonio. Don’t miss your chance to see it!” said Chris.   Call Chris Crawford at 877-EFFICIO (333-4246) ext. 825, or email him atccrawford@efficiosolutions.com.