As 2014 opened, we at Efficio were excited to share our newest version – Effico 5.0! Not only was the look and feel changed to be cleaner and more up-to-date, the navigation was streamlined, inputting pending was simplified, and the result was a more user friendly experience. We were well-aware how many people react to change, so we have been thrilled with the overwhelming embracing of Efficio 5.0! As we have traveled to markets from Raleigh to Washington and from Detroit to Dallas, we have been met with smiles and nodding heads as we rolled out the new Effico 5.0. Positive feedback has been overwhelming and we are thrilled that our customers are so happy!

Along the way in 2014 we were able to provide more Efficio customers with automatic daily uploads with our new tool Traffic Sync. We are working toward setting up all markets with compatible traffic systems to automatically upload using Traffic Sync. Your data is updated regularly, freeing your former uploader for other priorities to help your sales staff bring in the orders!

Our Yield product was also added to numerous stations in 2014. This allows the Sales Management team to track their inventory, set rates based on supply and demand, and create rate cards. Sellers can then have immediate rates as they answer avail requests and create solutions for your customers.

With great feedback from our beta testers, Efficio’s newest product Proposal Builder is wrapping up for official release. Proposal Builder allows users to create a ready-to-send proposal based on several metrics such as CPP and spot costs. This product will be ready for your demonstration in first quarter. If you would like to be among the first to see it, please contact Efficio GSM Chris Crawford at 877-333-4246 ext. 825.

To our long-time customers, thank you for your loyalty and your partnership. To our newer customers, we look forward to helping you grow your business. It has been a great year – here’s to driving prospects to orders with one login in 2015!