(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing  major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media industry, including CRM and Yield Management systems.

“We are pleased to be working with Marketron to provide Traffic Sync to our mutual customers, “ says Efficio Co-President David Einstein. “ Traffic Sync allows a seamless integration of traffic information into Efficio. The two systems sync data throughout the day, making the operation much more efficient.” Marketron customers and users wanting to take advantage of Traffic sync need only to contact their Marketron and Efficio sales representatives.

Efficio is also announcing the development of Active Sync, a collection of new features that allows users to quickly sync activities between their Efficio calendar and other calendars. “Whether you are sending an email from your smart phone or scheduling an appointment in Outlook, the information will be added to your Efficio calendar with no need to log in,” explains Efficio Co-President Matt Longhouse. “I look forward to assisting users in their set up of this and Traffic Sync at the Show.”

Other Efficio highlights include:

• Integration with Katz and Telerep to import pending into Efficio. This functionality will eliminate the need for NSMs to duplicate their pending in both systems.
• Account Sharing. This allows team sellers to share information on an account they have in their sales funnel.

Co-Presidents David Einstein and Matt Longhouse, GSM Chris Crawford, and Regional Account Manager Mark McClaskey will be at the NAB Show, and giving demonstrations. Call Chris Crawford at 877-EFFICIO (333-4246), ext. 825 or email him at ccrawford@efficiosolutions.com.