RadioTraffic.com and Efficio Solutions have developed a partnership to integrate Efficio’s products into RadioTraffic.com’s business systems. RadioTraffic.com provides traffic and billing software to more than 4,000 users at 625 U.S. radio stations. This new partnership was developed in an effort to enhance RadioTraffic.com’s offerings with a sales management/CRM system and a powerful sales reporting solution.

New Developer will be focused on new enhancements and supporting existing functionality.