Chris Crawford Interview on Media Sales and Efficio's CRM and Yield Management Solution

Jun 26, 2013 4:29:19 PM / by Chris Crawford posted in CRM

Chris Crawford media sales interview. Has sales evolved over time?
E. L. Ingram, salesman for Raleigh Goods, Chatham, Virginia, 1918. Ingram traveled by wagon and mule to sell goods across Pittsylvania County.
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5 Ways Media Sales Managers Can Avoid the Summertime Blues

Jun 25, 2013 4:56:40 PM / by Kitty Malone posted in Media Sales

media sales managers beat summertime blues Have a Christmas in July sales meeting to brainstorm ideas for a holiday promotion!
Santa Claus at the beach, Panama City Beach, Florida, 1956. Francis P. Johnson, photographer. State Library and Archives of Florida.
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Where Have All the Ideas Gone in Radio?

Jun 19, 2013 10:07:29 AM / by Chris Crawford posted in Media Sales

where have all the good ideas gone in radio Is the remote really the only creative idea in radio today?
WLS broadcasting from the kitchen of the Sherman Hotel in Chicago, 1929. Underwood & Underwood, photographer. Library of Congress.
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Why Are All My Clients Such Jerks?

Jun 18, 2013 3:39:17 PM / by Kitty Malone posted in Customer Success, CRM, Account Management

How long do you make your clients wait? How long do you make your customers wait?
Passengers in the waiting room at the Greyhound bus terminal at five a.m., Chicago, Illinois., 1943. Esther Bubley, photographer. Library of Congress.
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Don’t Make Me Pull Over This Station! Who is the Head of Your One Big Happy Media Sales Family?

Jun 14, 2013 11:11:48 AM / by Kitty Malone posted in CRM, Account Management

head of media sales family Migrant father and daughter near Harlingen, Texas, 1939. Russell Lee, photographer. Library of Congress.
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Why an Industry-Specific CRM Provides Better ROI

Jun 12, 2013 2:07:59 PM / by Chris Crawford posted in Customer Success, CRM

industry-specific CRM provides better ROI Sometimes you can't find exactly what you want at the store; you need something that fits perfectly!
Arthur Lederer is shown modeling an ambassador's uniform for a gala made by Lederer at his tailoring business in Vienna in the 1930s. The Australian National Maritime Museum.
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I Admit it. I Am “Challenged.” And So Are YOU!

Jun 11, 2013 7:59:20 AM / by Kitty Malone posted in Media Sales, CRM

deal with your weaknesses in media sales Are you organizationally challenged? Get a friend in your office to give you a hand!
Postal clerks sorting the mail, 1890. National Postal Museum.
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React or Respond in Media Sales: It's Not Cool to Lose Your Cool

Jun 5, 2013 4:22:31 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM

respond or react in media sales Be prepared ahead of time so you don't lose your cool with your clients.
Two characters in an angry mood, photographed by Roger Smith during a scene in "Black Marketing," a motion picture produced by the U.S. Office of War Information (OWI), 1943. Library of Congress.
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Fish Gotta Swim and Birds (and Media Sellers) Gotta Fly

Jun 4, 2013 4:42:25 AM / by Kitty Malone posted in Media Sales, CRM

know your strengths in media sales Your manager will know what your strengths are.
Otto Flint with his manager, c.1912. Library of Congress.
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