You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.
I wrote the blog below on December 26th, 2013. Many, if not all of the same ideas need to be revisited to consider how this year finished and how to make 2016 a banner year. Reflect on the article again. Insert 2015 everywhere you see a 2013, and apply what you have learned to make 2016 your best year yet.
If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency. Time not spent efficiently and effectively selling and engaging clients costs you money. Not knowing where to direct and focus the currency of the time you do have will affect your ability to build a successful track.