.png?width=1001&height=107&name=ShareBuilders%20Logo%20(07052023).png "ShareBuilders")
You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.
Recent Posts
I wrote the blog below on December 26th, 2013. Many, if not all of the same ideas need to be revisited to consider how this year finished and how to make 2016 a banner year. Reflect on the article again. Insert 2015 everywhere you see a 2013, and apply what you have learned to make 2016 your best year yet.
If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency. Time not spent efficiently and effectively selling and engaging clients costs you money. Not knowing where to direct and focus the currency of the time you do have will affect your ability to build a successful track.
Get rid of the junk.
Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remainder will be discarded and replaced with new equipment. Mira Loma, California, 1974. National Archives.
Don't let anything stop you from reaching your goal.
Great Britain's soccer team defeated Denmark for gold at the 1912 Stockholm Olympics. Image christiansciencemonitor.com.
Display serious dedication at work.
Staff of the St. James Hotel, Red Wing, Minnesota, c.1890.
Make sure you're being judged on the objective performance metrics of your media sales CRM rather than an "eye test."
Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia.
Make sure there's nothing fishy about what you say you and your media sales organization can deliver.
Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest.
Even if you haven't done everything the "right" way, analyze every aspect of your business for this past year to make 2014 the best ever.
"Santa Claus" with Christmas toys on a sled drawn by white turkeys, Three Oaks, Michigan, c.1909. Library of Congress.
Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch.
Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society.
