With the Tokyo Olympics just around the corner, we wanted to share data and observations from our client stations. The data presented represents an analysis of Summer Olympics and the revenue impact to NBC and non-NBC stations, based on ShareBuilders data from 2002-2020.

It is tragically funny how naïve we were a year ago. Kids will be out of school for a couple of weeks; I will wear this homemade mask; we will all work from home for a while; they surely won’t cancel my cruise/concert/the Olympics! And business? Yeah, this will be a hit to bars, restaurants, spring events, and entertainment. But these cancellations are short term, right? Yes, we were naïve.