The Impact of Olympics on Revenue and Market Share

May 19, 2021 3:00:00 PM / by Mark Bretsch

With the Tokyo Olympics just around the corner, we wanted to share data and observations from our client stations. The data presented represents an analysis of Summer Olympics and the revenue impact to NBC and non-NBC stations, based on ShareBuilders data from 2002-2020.

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Now What?

May 11, 2021 10:40:43 AM / by Kitty Malone

It is tragically funny how naïve we were a year ago. Kids will be out of school for a couple of weeks; I will wear this homemade mask; we will all work from home for a while; they surely won’t cancel my cruise/concert/the Olympics! And business? Yeah, this will be a hit to bars, restaurants, spring events, and entertainment. But these cancellations are short term, right? Yes, we were naïve.

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