Mark Bretsch

Director of Consultants at ShareBuilders

Recent Posts

When is pricing for share a bad idea?

Mar 15, 2023 4:00:00 PM / by Mark Bretsch posted in ShareBuilders, Radio, TV

As we shared in last month’s blog, when prices fall, demand generally increases. When a station uses the strategy of “pricing for share” it involves lowering the price in an effort to make the station’s inventory more attractive to buyers, thus encouraging them to buy more. Having one advertiser “buy more inventory” might be good in a specific instance, but if this strategy is utilized universally with every advertiser, it can lead to problems. Here are a few points to consider:

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When is pricing for share a good idea?

Mar 1, 2023 4:00:00 PM / by Mark Bretsch

 

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The Impact of Olympics on Revenue and Market Share

May 19, 2021 3:00:00 PM / by Mark Bretsch

With the Tokyo Olympics just around the corner, we wanted to share data and observations from our client stations. The data presented represents an analysis of Summer Olympics and the revenue impact to NBC and non-NBC stations, based on ShareBuilders data from 2002-2020.

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