With the Tokyo Olympics just around the corner, we wanted to share data and observations from our client stations. The data presented represents an analysis of Summer Olympics and the revenue impact to NBC and non-NBC stations, based on ShareBuilders data from 2002-2020.
Mark Bretsch
Director of Consultants at ShareBuilders
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The Impact of Olympics on Revenue and Market Share
May 19, 2021 4:00:00 PM / by Mark Bretsch