Confessions of a Former ShareBuilders Client

Apr 12, 2022 2:57:30 PM / by Bill Witsik

Allow -me to introduce myself. I’m ShareBuilders’ newest pricing consultant, but before that, I was a broadcast sales manager with over 30 years in the business. I’ve done almost everything you can do on the sales side, from research to local/national sales to local/national sales management. From broadcast to cable and back to broadcast. I used to think I was pretty good at what I did (and I think I was), but there were certain things that used to keep me up at night as a manager. Questions like: how can I create a well-thought-out budget and market for the following year? How do I know if our share is suffering or doing ok within the quarter? Is my forecast in the ballpark? Do we have enough inventory to get to goal, and what can I do to maximize share without sacrificing rate integrity so I can hit my budget and share?

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