In the age of endless streaming options, social media platforms, and digital advertising routes, it’s become trendy to pick on broadcast television. Actually, it has been for years. The talk of TV’s decline has been a hot topic for those in media, and the truth is, it has been affected to some degree by all of the above fragmentation.
There’s no question the new and improved ShareBuilder Platform looks sharp, but it also contains a key new feature that can benefit sales managers. The new Pricing feature is called Rate Details, and it can be found on the Rate Card tab.
On May 2nd, 11,500 writers from the Writer’s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming shows, and regulating the use of artificial intelligence programs. As of now, there is no immediate end in sight. The strike’s timing didn’t cause any disruption to broadcast networks - spring finales were already completed, and in Q3, most prime programming is either reality-based (unscripted) or repeats.
Allow -me to introduce myself. I’m ShareBuilders’ newest pricing consultant, but before that, I was a broadcast sales manager with over 30 years in the business. I’ve done almost everything you can do on the sales side, from research to local/national sales to local/national sales management. From broadcast to cable and back to broadcast. I used to think I was pretty good at what I did (and I think I was), but there were certain things that used to keep me up at night as a manager. Questions like: how can I create a well-thought-out budget and market for the following year? How do I know if our share is suffering or doing ok within the quarter? Is my forecast in the ballpark? Do we have enough inventory to get to goal, and what can I do to maximize share without sacrificing rate integrity so I can hit my budget and share?