Where does this leave broadcast television? It depends. The advantage right now for broadcasters is that the streaming landscape is a confusing mess (to put it mildly). Sports fans must piece together different apps to find the event or league they enjoy watching. For example, MLB airs on the Fox Sports app, Apple+, and even has its own MLB app for the hardcore baseball fan. Are you a fan of the NFL? If you want to watch Thursday Night Football, you need an Amazon Prime subscription to do so.

One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime viewing habits have evolved. More streaming and less primetime viewing means the lead-in for local news isn’t as strong as they were five or ten years ago.

In the age of endless streaming options, social media platforms, and digital advertising routes, it’s become trendy to pick on broadcast television. Actually, it has been for years. The talk of TV’s decline has been a hot topic for those in media, and the truth is, it has been affected to some degree by all of the above fragmentation.

There’s no question the new and improved ShareBuilder Platform looks sharp, but it also contains a key new feature that can benefit sales managers. The new Pricing feature is called Rate Details, and it can be found on the Rate Card tab.

On May 2nd, 11,500 writers from the Writer’s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming shows, and regulating the use of artificial intelligence programs. As of now, there is no immediate end in sight. The strike’s timing didn’t cause any disruption to broadcast networks - spring finales were already completed, and in Q3, most prime programming is either reality-based (unscripted) or repeats.