Getting the 4-1-1 in Media Sales: How to Ask Those Hard Questions

Aug 6, 2013 11:16:15 AM / by Kitty Malone posted in Customer Success, CRM

how to ask those hard questions in media sales It's always a good idea to manage expectations up front.
Farm Security Administration dentist reassures migrant child who is making her first visit to a dentist. FSA dental trailer at the FSA camp for farm workers. Caldwell, Idaho, 1941. Russell Lee, photographer.Library of Congress.
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Turning Up the Heat: Asking Hard Questions in Media Sales

Jul 30, 2013 9:02:24 AM / by Kitty Malone posted in Media Sales, Customer Success

turn up the heat in media sales It's time to turn up the heat on your media sales routine!
Tinted photograph of bonfire, c.1920, Oregon State University Special Collections & Archives Research Center.
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It’s All in the Build Up - Cruising to Renewals in Media Sales

Jul 23, 2013 11:01:42 AM / by Kitty Malone posted in Customer Success, CRM

cruise to renewals in media sales Help your clients chillax by keeping them engaged in the sales process and informed about next steps.
Passengers sitting on the deck of SS Orungal, c.1930. Samuel J. Hood Studio collection of the Australian National Maritime Museum.
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Don't Be a Media Sales Airline

Jul 16, 2013 7:43:42 AM / by Kitty Malone posted in Media Sales, Customer Success

don't be a media sales airline Are you giving your customers a fair price for add-ons?
Pacific Southwest Airlines flight attendants. San Diego Air and Space Museum Archive.
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Efficio Announces Significant Upgrades to its Media Sales CRM

Jul 12, 2013 4:53:59 PM / by Taylor Snow posted in Features and Updates, CRM

COLUMBUS, OH, July 12, 2013 – Efficio announces exciting upgrades to its media sales CRM and analytics software and Yield Management Solution. Efficio Solutions is the premier provider of web-based sales management software to the media industry.

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It's What You Don't Know That Can Hurt You in Media Sales

Jul 10, 2013 12:36:32 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM, Account Management

it's what you don't know that will hurt you in media sales Protect yourself from "bullets" that can bring you down by using your media sales CRM to win your own media sales battles!
Repairing front line trench after bomb explosion fifty yards from enemy trenches. France, 1917. National Archives.
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When Are They Going to Make a Reality Show About Media Sales?

Jul 9, 2013 6:27:42 AM / by Kitty Malone posted in Media Sales, CRM

media sales reality show Is winning in the cards? It is when you use your CRM to prepare!
Florence Lee, c.1912. Bain News Service, publisher. Library of Congress.
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Call Me — Maybe? How to Communicate More Effectively in Media Sales

Jul 3, 2013 2:30:11 PM / by Kitty Malone posted in Media Sales, Customer Success, CRM

media sales communication Go analog! Pick up the phone!
Genevieve Clark, c.1912. Library of Congress, George Grantham Bain Collection.
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What Should Media Sellers Light the Fuse To?

Jul 2, 2013 7:39:52 AM / by Kitty Malone posted in CRM, Account Management

media sales account management You don't need fireworks to blow up your account list, just a good media sales CRM.
July 4th fireworks, Washington, D.C., 2007. Carol M. Highsmith's America, Library of Congress, Prints and Photographs Division.
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Chris Crawford Interview on Media Sales and Efficio's CRM and Yield Management Solution

Jun 26, 2013 4:29:19 PM / by Chris Crawford posted in CRM

Chris Crawford media sales interview. Has sales evolved over time?
E. L. Ingram, salesman for Raleigh Goods, Chatham, Virginia, 1918. Ingram traveled by wagon and mule to sell goods across Pittsylvania County.
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