INDIANAPOLIS, IN, September 9, 2014 – Efficio Solutions, Inc. today announced broadcast operators are confirming the outstanding success of Efficio 5.0, released early in 2014. Efficio 5.0 has made media sales CRM and Yield Management, the easiest and most intuitive and productive system for over 850 radio and television stations across the US and Canada. Efficio Solutions is the premier provider of web-based sales management software to the media sales industry.

We witnessed one of the best marketing strategies we have seen in decades, and it is interesting and ironic that the business that benefitted from it is a non-profit. We watched news anchors, superstars, sports figures, and our neighbors get doused with icy cold water on live TV and on video. Our Facebook pages were filled with our shrieking friends, and we half hoped that we wouldn't be challenged and have to suffer the frozen splash, and half hoped that we weren't so friendless that we wouldn't be challenged at all!