During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people time starved.
Efficio At the RAB 2016
Sep 14, 2016 1:54:58 PM / by Taylor Snow posted in Features and Updates, Industry Events
See you at the SMTE 2016
Sep 14, 2016 11:39:37 AM / by Chris Crawford posted in Features and Updates, Industry Events
You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.