Your budget is only as good as the data you use to create it with. Without reliable data, your budget is highly likely to miss the mark. With accurate historical data, you can build a budget that you and your sales team can stand behind with confidence for the year ahead.
The media industry is a data-driven industry. ShareBuilders uses that data to help clients navigate forecasting, budgeting, and inventory management with pinpoint accuracy. Working with data from every corner of the country provides fantastic insight to the industry. Patterns such as Olympic sellout trends, effect of sudden economic changes, pacing comparisons, and many others provide a multi-angle view of the industry at any given moment. This level of insight gives customers the ability to be proactive instead of reactive to any situation in the market.
By this point, you’ve likely read enough about COVID-19. With the pandemic continuing to impact all facets of daily life for close to two years now, it’s not a novel insight to suggest this has all been and continues to be “unprecedented.” That said, in our industry, it’s important to look at COVID-19 through the lens of future preparedness.