Preemptions are something every station must deal with to some degree or another. They obviously affect inventory management, but they also cost you money. Preemptions have many layers to them; meaning they have an impact to your bottom line on many different levels; one of which, may not be so apparent. Spoiler alert: We are talking about the time associated with the preemption. Remember that time is money. If you could avoid as many preemptions as possible, would you? That was a rhetorical question. In a perfect world, we would make the most of our inventory and avoid preemptions altogether. Wouldn’t it be great if more of your booked spots actually ran where they were initially booked? Also, a rhetorical question. So, how much is a preemption worth? Well, the answer is “it depends.” Let’s explore.
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