Chris Crawford

Sales Manager

Recent Posts

Are you a Media Sales Trickster?

Oct 31, 2013 3:42:01 PM / by Chris Crawford posted in Media Sales, media sales, customer service, Blog

Are you a media sales trickster? Are you a media sales trickster, or is it a treat to work with you? 
Trick photo, decapitated man with bloody knife, holding his head, c.1875. George Eastman House Collection.
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College Football and Media Sales — Two Great Things That Go Great Together

Oct 18, 2013 2:38:17 PM / by Chris Crawford posted in ROI, media sales, CRM, media sales analytics, Blog, sales management, sales talent development

college football and media sales Do you help your sales team move the ball down the field?
A-Day Game football scrimmage for University of Alabama, with coach Nick Saban analyzing every move. Tuscaloosa, Alabama, 2010. The George F. Landegger Collection of Alabama Photographs in Carol M. Highsmith's America, Library of Congress, Prints and Photographs Division.
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Are You a Hunter in the World of Media Sales?

Oct 10, 2013 2:18:14 PM / by Chris Crawford posted in Media Sales, media sales, sales productivity, CRM, prospecting, media sales analytics, Blog, account management

are you a hunter in the world of media sales Are you a hunter in the world of media sales?
Hunting Season, Upper Arlington, Ohio, 1918. Upper Arlington Historical Society.
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Doing More With Less in Media Sales

Sep 18, 2013 8:12:23 AM / by Chris Crawford posted in ROI, budgeting, Media Sales Management, needs analysis, CRM, strategic account management, media sales analytics, Blog, account management

A leader in media sales must provide direction to keep the team productive and efficient. University of Pennsylvania varsity crew, 1915. Library of Congress. A good media sales CRM can provide the tools a manager needs to provide direction and keep the team productive and efficient.
University of Pennsylvania varsity crew, 1915. Library of Congress.
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Traveling to the Trade Shows

Sep 11, 2013 11:00:43 AM / by Chris Crawford posted in Media Sales, media sales, Trade Show, CRM, Blog

improve your ROI at the media trade shows When you're at the trade show, make sure to learn about the latest technological offerings in the vendors' area.
Dickson’s Inc. sales exhibit booth at trade show, Crystal Springs, Mississippi, c.1920. Mississippi Department of Archives and History.
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Efficio™ to Attend 2013 RAB/NAB Radio Show

Aug 29, 2013 4:08:14 PM / by Chris Crawford posted in Events

Radio Show
Efficio Solutions will be attending the 2013 RAB/NAB Radio Show in Orlando from September 17th to the 21st. 

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Who is Leading Whom in Your Media Sales Organization?

Aug 28, 2013 10:33:06 AM / by Chris Crawford posted in media sales, Media Sales Management, CRM, Blog, sales management, sales talent development

who's leading whom in your media sales organization The leader of a successful organization coaches individual members of the team to help them reach their potential.
Buffalo team, International League, 1915. Bain News Service, publisher. Library of Congress.
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The Dog Days of August is Budget Season in Media Sales

Aug 21, 2013 4:47:04 PM / by Chris Crawford posted in budget, media sales, Behind the Scenes in Media Sales, account management software, CRM, media sales analytics, Blog, account management, media sales process

Dog days of August is budget season for media sales Don't let the dog days of summer or a budget request get you down. Your media sales CRM will help you come up with reliable numbers.
Boy, dog and woman enjoying each other's company, Tallahassee, Florida. State Library and Archives of Florida.
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What Your Performance Says About Your Passion For Your Job

Aug 14, 2013 4:11:26 PM / by Chris Crawford posted in Media Sales, media sales, customer service, Blog

what your performance says about your passion for your job Nurse and patient at "Sea Breeze Jr.," a summer hospital for babies run by the Association for Improving the Condition of the Poor, supported by John D. Rockefeller, New York City, 1909. George Grantham Bain Collection, Library of Congress.
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What Managers Don’t Know Can Hurt in Media Sales

Aug 7, 2013 1:57:24 PM / by Chris Crawford posted in media sales, Media Sales Management, CRM, Blog, media sales process, sales talent development

what managers don't know will hurt in media sales Delivering information to corporate about projected pending is serious business, but it doesn't have to make you and your team miserable.
Radio station WPTF meeting at the Sir Walter Raleigh Hotel, Raleigh, North Carolina, 1941. State Archives of North Carolina.
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