Chris Crawford

Sales Manager

Recent Posts

It's What You Don't Know That Can Hurt You in Media Sales

Jul 10, 2013 12:36:32 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM, Account Management

it's what you don't know that will hurt you in media sales Protect yourself from "bullets" that can bring you down by using your media sales CRM to win your own media sales battles!
Repairing front line trench after bomb explosion fifty yards from enemy trenches. France, 1917. National Archives.
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Chris Crawford Interview on Media Sales and Efficio's CRM and Yield Management Solution

Jun 26, 2013 4:29:19 PM / by Chris Crawford posted in CRM

Chris Crawford media sales interview. Has sales evolved over time?
E. L. Ingram, salesman for Raleigh Goods, Chatham, Virginia, 1918. Ingram traveled by wagon and mule to sell goods across Pittsylvania County.
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Where Have All the Ideas Gone in Radio?

Jun 19, 2013 10:07:29 AM / by Chris Crawford posted in Media Sales

where have all the good ideas gone in radio Is the remote really the only creative idea in radio today?
WLS broadcasting from the kitchen of the Sherman Hotel in Chicago, 1929. Underwood & Underwood, photographer. Library of Congress.
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Why an Industry-Specific CRM Provides Better ROI

Jun 12, 2013 2:07:59 PM / by Chris Crawford posted in Customer Success, CRM

industry-specific CRM provides better ROI Sometimes you can't find exactly what you want at the store; you need something that fits perfectly!
Arthur Lederer is shown modeling an ambassador's uniform for a gala made by Lederer at his tailoring business in Vienna in the 1930s. The Australian National Maritime Museum.
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React or Respond in Media Sales: It's Not Cool to Lose Your Cool

Jun 5, 2013 4:22:31 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM

respond or react in media sales Be prepared ahead of time so you don't lose your cool with your clients.
Two characters in an angry mood, photographed by Roger Smith during a scene in "Black Marketing," a motion picture produced by the U.S. Office of War Information (OWI), 1943. Library of Congress.
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The Lost Art of Listening: How Active Listening Will Drive Your Media Sales

May 29, 2013 4:57:24 PM / by Chris Crawford posted in Customer Success, CRM

the art of listening in media sales Your client is the expert on his or her business, so be all ears!
Poultry Club boys listen to the expert, 1920. State Library and Archives of Florida.
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I Guess I Could Try Sales

May 22, 2013 8:11:50 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

professional sales is hard work A sharp knife cuts best, so don't lose your edge.
Nui Dat, South Vietnam, November 1970. Corporal Arthur Wallis, 21, of Preston, Victoria, Australia, sharpening a knife in preparation for carving the three prime hams he has prepared for Christmas. William James Cunneen, photographer. Collection of Australian War Memorial.
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A Father's Lessons and How They Apply to Media Sales

May 15, 2013 10:02:00 AM / by Chris Crawford posted in Media Sales, Customer Success

Lessons for media sales Unidentified soldier in Union uniform and kepi with unidentified young boy, probably father and son, c.1862. Library of Congress.
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How You Lose Your Edge in Media Sales…and Get it BACK

May 8, 2013 12:46:02 PM / by Chris Crawford posted in Media Sales, CRM

You can recover your media sales mojo. Feel like you've lost your media sales mojo? You can get it back and build on your strengths!
George Brandes, at desk. Bain News Service, publisher. Library of Congress.
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6 Ways to Beat Sales Call Reluctance

May 1, 2013 9:36:11 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

how to deal with media sales call reluctance Prepare for your sales calls so you'll look forward to getting on the phone!
1957, State Library and Archives of Florida.
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