Kitty Malone

Director of Customer Service

Recent Posts

Communicating With the Right Person

Oct 22, 2013 10:48:35 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM

communicating in media sales Communicate realistic expectations and neither you nor your clients will be disappointed.
LSE Sports Day, Malden Sports Ground, c.1920s. British Library of Political and Economic Science.
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Running on Empty: When Media Sales Dreams Don’t Come True

Oct 15, 2013 8:30:29 AM / by Kitty Malone posted in Media Sales, Customer Success

Running on Empty: When Media Sales Dreams Don’t Come True Manage both your and own and your client's expectations so you'll be prepared for whatever happens at the finish line.
Australian South Sea Islander women crossing the finish line in a race in Innisfail, Queensland, Australia, c.1902. A. Pearson, photographer. State Library of Queensland.
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Know How Your Media Sales Movie Will End

Oct 8, 2013 10:09:18 AM / by Kitty Malone posted in Customer Success, CRM, Account Management

It sure is easier to have access to all the history of your accounts and billing with a web-based CRM! It sure is easier to have access to all the history of your accounts and billing with web-based media sales CRM and analytics software!
ENIAC (Electronic Numerical Integrator and Computer), University of Pennsylvania, 1946. Jerry Cooke / Corbis.
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Who Loves Budget Season in Media Sales? Anyone? Bueller? Anyone?

Oct 1, 2013 10:26:29 AM / by Kitty Malone posted in Media Sales, CRM, Account Management

who loves budget season in media sales? Look familiar?
Mayor John Scalzo works on the Rifle City, Colorado, budget at home, 1972. David Hiser, photographer. U.S. National Archives.
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EFFICIO™ FIRST SNEAK PEEK OF NEW PRODUCTS AND DESIGNS AT PHOENIX TRADE SHOW

Sep 24, 2013 2:45:08 PM / by Kitty Malone posted in Features and Updates, Industry Events

PHOENIX, AZ: September 24, 2013 – Efficio Solutions Inc. today announced broadcasters have been shown a sneak peek of Efficio 5.0™, a new version of the Efficio CRM and media sales management solution at the NAB Small Market Television Exchange (SMTE) in Phoenix. Efficio first unveiled the new look at the NAB/RAB Radio Show in Orlando last week. Efficio Solutions is the premier provider of web-based sales management software to the media industry.

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Dealing With Your Internal Customer in Media Sales

Sep 24, 2013 8:52:20 AM / by Kitty Malone posted in Media Sales

dealing with your internal customer in media sales Stay on the good side of the talent.
Ted Gempp, operator of the radio station at Alpine, N.J., shown at microphone in the control room of the station, 1948. World Telegram photo by Al Aumuller. Library of Congress.
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Are YOU a Ninja Warrior When You Sell Media?

Sep 17, 2013 9:13:54 AM / by Kitty Malone posted in Media Sales, CRM

are you a ninja warrior when you sell media? The life of a media seller is full of hurdles, but learn from the Ninja Warrior and train, keep trying even after a stumble, and use your tools, such as a great media sales CRM.
Hurdle race on snowshoes, Montreal, QC, 1892. Wm. Notman & Son, photographer. Notman Photographic Archives, McCord Museum.
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I Think I Can...I KNOW I Can…

Sep 10, 2013 8:59:39 AM / by Kitty Malone posted in CRM

setting your own goals in media sales How are you going to train so that you can cross your own finish line?
Hopi American long distance runner and Olympic medal winner Louis Tewanima and Mitchell Arquette, members of the cross country team of Carlisle Indian School, after a marathon in New York City, 1911. George Grantham Bain Collection, Library of Congress.
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Fantasy Football’s Place in Media Sales

Sep 3, 2013 10:27:51 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM

fantasy football's place in media sales Bring many of the same skills you use for Fantasy Football to win in media sales.
Stetson University football team, c.1900. State Library and Archives of Florida.
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New School vs. Old School: Game On! Part Deux

Aug 27, 2013 8:15:10 AM / by Kitty Malone posted in Media Sales

new schoolers in media sales If you're a New Schooler, bring your A game, but appreciate the experience of veteran sellers.
The first day at school, Pocahontas County, West Virginia, 1921. Photo by L.W. Hine. Library of Congress.
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