Data is the secret weapon in your arsenal of sales tools, and it can transform the conversation between sales leadership and corporate.

Here are some ways that incorporating analytics can improve the dialogue with company leadership:

Setting and achieving goals are the backbone of an effective sales team. They are the guideposts your team needs to set priorities and stay focused. And some sales management software helps them do just that.

Forecasting for the political season is no simple feat. There are so many moving pieces, and they change every election cycle. 

Don’t worry: There are ways to forecast successfully, and if you do, you’re more likely to maximize your revenue.