Our Approach to AI

Sep 5, 2023 11:07:40 AM / by Taylor Snow

For over 20 years, ShareBuilders has been a pioneer in leveraging data to empower media companies with data-driven decisions. As the landscape of media sales undergoes constant change and transformation, we recognize the need to pivot ahead and meet the demands of our customers and their industries. Embracing the defining technologies of our time, artificial intelligence (AI), and machine learning (ML), we are committed to a balanced approach, staying grounded in practical AI solutions that deliver meaningful benefits to our valued customers.

Leading with Purpose

At ShareBuilders, we believe that the next chapter of technology lies in training software solutions to provide new, previously unachievable solutions. AI will be the catalyst for this evolution, providing breakthroughs that empower our customers to lead while AI follows, supporting their vision with cutting-edge insights and performance enhancements.

Customer-Centric Strategy

While the temptation to push numerous AI features might be prevalent today, we adopt a more discerning approach. Our focus is on identifying key opportunities where these technologies can drive new insights and performance for our customers. We carefully evaluate where AI can play a meaningful role alongside other data-driven analytics solutions, ensuring that AI serves as an accelerator of top-line impact, addresses disruptions, and unlocks new market opportunities.

ShareBuilders AI Guiding Principles

ShareBuilders' bold and responsible approach to AI is underpinned by our guiding principles, ensuring that we develop AI and ML solutions that maximize customer benefits while maintaining control by humans.


We take responsibility for the AI systems we deploy, providing relevant explanations, and encouraging customer feedback. Our AI solutions are directed, approved, and controlled by people, fostering non-biased, accountable and reliable solutions.


We are committed to informing our customers whenever AI and ML solutions are used to solve problems or introduce new features. Clear and identifiable implementations separate AI solutions from the rest of our products, ensuring transparency in their usage.


We strive to make AI-solutions accessible to all. Our commitment to inclusivity ensures that the benefits of AI are available to a diverse range of customers, their people, roles, and titles, empowering every level with cutting-edge technology.


At ShareBuilders, we build AI solutions with a clear customer benefit in mind. We are not driven by mere buzz but are purposeful in delivering transformative AI solutions that enhance our customers' success and growth.

A Legacy of Innovation

At ShareBuilders, our embrace of AI and ML is a continuation of years of dedicated research and development. Our team has been at the forefront of innovation, relentlessly pursuing the application of data-driven solutions to enhance our products and services. This rich history has laid the foundation for our present achievements and future ambitions. We invite you to join us on this exciting journey as we explore further in our upcoming announcements. We will delve into the specifics of our AI initiatives, showcasing the groundbreaking work we've been engaged in, and giving you an exclusive insight into what's next for ShareBuilders. Stay tuned for a revealing look at how we're shaping the future of media sales.

This post was created in part and with the assistance of AI.


Tags: Media Sales, Features and Updates, ShareBuilders, Industry News, Radio, TV, OOH

Taylor Snow

Written by Taylor Snow

VP, Product

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