We’re excited to announce the exciting next chapter for ShareBuilders—turning the corner to greatly enhancing our product's ability to support media companies in their daily operations. This is more than an update; it’s a game-changing leap forward. This launch introduces the ShareBuilder Assistant and Connected Mailbox, providing enhanced customer support by streamlining workflows, automating everyday tasks, and delivering actionable insights. 

Is this how you're creating rate cards today?

Discover Our Latest Enhancements: New Features in ShareBuilder Pricing!

We are thrilled to share the latest updates and enhancements to ShareBuilder Pricing with you! Our dedicated team has been hard at work, bringing you new features and improvements designed to streamline your workflow, provide deeper insights, and help you make more informed decisions. Here's a look at what's new this month:

What are the benefits of using a yield management tool combined with human insights to price your TV advertising?

Where does this leave broadcast television? It depends. The advantage right now for broadcasters is that the streaming landscape is a confusing mess (to put it mildly). Sports fans must piece together different apps to find the event or league they enjoy watching. For example, MLB airs on the Fox Sports app, Apple+, and even has its own MLB app for the hardcore baseball fan. Are you a fan of the NFL? If you want to watch Thursday Night Football, you need an Amazon Prime subscription to do so.

In the past week, I’ve heard from numerous stations detailing a troubling trend: significant cancellations from an advertiser who initially committed substantial business for Q2. These cancellations have left stations reeling, not just financially but also operationally, as they had structured their rate cards and inventory projections around the anticipated revenue from this client.

In our continuous journey to enhance ShareBuilder CRM and deliver unparalleled value to our clients, we are excited to introduce new features designed to streamline workflows, enhance security, and foster a culture of transparency and collaboration between managers and account executives (AEs). Our latest update to ShareBuilder CRM marks a significant milestone in our quest to provide our users with a comprehensive, secure, and efficient CRM platform.

Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, "Ratings or impressions? Impressions or ratings? What's the deal with these things, anyway?" Fear not, my perplexed friends, for you are not alone in this comedic saga of advertising metrics.

One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime viewing habits have evolved. More streaming and less primetime viewing means the lead-in for local news isn’t as strong as they were five or ten years ago.