The Evolution of Out-of-Home Advertising: A Programmatic Revolution!

Dec 6, 2023 1:57:48 PM / by Bob Swinehart posted in Media Sales, ShareBuilders, Industry News, OOH

Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation is not just changing how ad space is bought and sold but is reshaping the entire industry landscape.

Read More

Our Approach to AI

Sep 5, 2023 11:07:40 AM / by Taylor Snow posted in Media Sales, Features and Updates, ShareBuilders, Industry News, Radio, TV, OOH

For over 20 years, ShareBuilders has been a pioneer in leveraging data to empower media companies with data-driven decisions. As the landscape of media sales undergoes constant change and transformation, we recognize the need to pivot ahead and meet the demands of our customers and their industries. Embracing the defining technologies of our time, artificial intelligence (AI), and machine learning (ML), we are committed to a balanced approach, staying grounded in practical AI solutions that deliver meaningful benefits to our valued customers.

Read More

The Remote Revolution: Modern Media Sales Teams Embrace Mobility

May 24, 2023 3:00:00 PM / by Chris Koller posted in Media Sales, Radio, TV, OOH

 

Read More

Why is OOH advertising expected to grow 8% in 2023?

Mar 16, 2023 7:00:00 AM / by Bob Swinehart posted in ShareBuilders, Industry News, OOH

Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to generate consumer response. Today, the industry is experiencing a period of rapid change and innovation. With the rise of digital technologies, advertisers are able to reach customers in new and innovative ways, while at the same time maintaining the effectiveness of traditional OOH advertising.

Read More

Subscribe to Updates

Recent Posts