Joe Campbell

Recent Posts

Strategies for Building a High-Performing Sales Team

Apr 24, 2024 3:15:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Industry News

In today's competitive business world, having a strong sales team can be the difference between success and failure. A talented sales team drives revenue, enhances your brand's reputation, and fosters long-term customer relationships. However, assembling such a team requires more than posting a job ad and conducting interviews. It involves a strategic approach to recruiting, training, and retaining top sales talent. Here, we'll explore key strategies to help you build a high-performing sales team.

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ShareBuilder Tools: Report Manager

Jan 3, 2024 3:15:00 PM / by Joe Campbell posted in ShareBuilders, Customer Success

Have you found yourself at the end of a quarter or the end of the year looking for a quick way to compare average rates or sellouts by daypart or by individual program? Or, are you interested in viewing trends in percentage of revenue by daypart or program? ShareBuilders stores much of your sales data for historical reporting. Using the Report Manager tool, you or your ShareBuilder consultant can quickly pull the data you seek.

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A Closer Look at Automotive Sales Growth in 2023

Aug 30, 2023 4:15:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Industry News, TV

Call it a comeback? The rebound in automotive sales continued to cruise in July, fueled by the economy and the improving inventory stockpiles. We’re always paying close attention to auto news over here at ShareBuilders, knowing it can have a significant effect on our clients' bottom line.

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Is Programmatic Worth It? The Pros and Cons.

Jul 12, 2023 3:00:00 PM / by Joe Campbell posted in ShareBuilders, TV

Programmatic ad sales have become a buzzword in the advertising industry over the past few years. It refers to the use of automated software to purchase and sell ad inventory. The technology has been primarily associated with digital advertising, but its impact is now felt in broadcast TV.

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Redefining TV Preferences - How Daypart Revenue Contribution is Changing

Jun 7, 2023 3:00:00 PM / by Joe Campbell

Linear television has been a staple of entertainment and information for many decades, with millions of people tuning in daily to watch their favorite shows and news programs. However, in recent years, there has been a noticeable change in TV ratings and daily viewing habits across all dayparts.

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Remote Control: How to Manage Your Work-Life Balance When Working at Home

May 31, 2023 4:00:00 PM / by Joe Campbell posted in Media Sales, ShareBuilders, Just For Fun, Customer Success, Radio, TV

In recent years, and accelerated by the COVID-19 pandemic, remote work has become increasingly popular. With technological advancements, many companies, including ShareBuilders, are now offering their employees the option to work from home. While working remotely can provide many benefits, such as flexibility and convenience, it can also pose some challenges when balancing work and personal life.

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Supply & Demand 101

Apr 5, 2023 1:58:23 PM / by Joe Campbell posted in ShareBuilders, Radio, TV

Supply and demand is a fundamental concept in economics, which describes the relationship between the availability of a product or service and its demand, and is a core concept and philosophy in what we do at ShareBuilders.

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