It Takes More Than Talent and Practice to Go For the Gold

Feb 11, 2014 1:32:07 PM / by Kitty Malone posted in Media Sales, CRM, Account Management

Gold medal winners, women's figure skating, 1924 Winter Olympics. Go for the gold in media sales!
The first Winter Olympic Games were held in 1924, in Chamonix, France. Medals in figure skating (left to right): Herma Szabo (Hungary, gold), Ephel Makelt (UK, silver), Beatrice Lugran (USA, bronze).
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What Game? Media Sales Lessons from Super Bowl Commercials

Feb 4, 2014 12:40:28 PM / by Kitty Malone posted in Media Sales, Customer Success, CRM

Clydesdale horses brand Bud Anheuser-Busch's Clydesdale connection to the Budweiser brand traces back to 1933 when August Busch Jr. surprised his father by having the majestic horses parade down a St. Louis street carrying beer to celebrate the end of Prohibition. This 1933 photo shows a six-horse hitch pulling a loaded wagon with the St. Louis stables in the background. (Anheuser-Busch)
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Media Sales Words That Should Be Retired. Now.

Jan 28, 2014 8:00:09 AM / by Kitty Malone posted in Media Sales, CRM

radio remote truck Radio remotes are history.
NBC remote broadcast truck, San Francisco, early 1930's. Bay Area Radio Museum, www.bayarearadio.org.
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Use Your Power for Good

Jan 20, 2014 9:03:31 AM / by Kitty Malone posted in Media Sales, Customer Success, CRM

MLK Day service volunteers Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day.
AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National Day of Service, MLK Day, 2013. Corporation for National and Community Service Photo.
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Selling Ice Cubes During the Big Chill

Jan 6, 2014 2:46:10 PM / by Kitty Malone posted in Customer Success, CRM

Selling Ice Cubes During the Big Chill Having trouble visiting your clients because of the weather? Keep in touch by phone or email!
Dog sled team, c.1900. Library of Congress.
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A Sarcastic Bit*h’s New Year’s Resolutions for Media Sales

Dec 31, 2013 9:25:57 AM / by Kitty Malone posted in Media Sales, CRM

sarcastic new year's resolutions for media sales We at Efficio wish you a happy, healthy and prosperous new year!
New Years Greeting, Chinatown, 1912. Bain News Service, publisher. Library of Congress.
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2013 in the Rear View Mirror

Dec 26, 2013 7:44:02 AM / by Chris Crawford posted in Media Sales, CRM

media sales business analysis Even if you haven't done everything the "right" way, analyze every aspect of your business for this past year to make 2014 the best ever.
"Santa Claus" with Christmas toys on a sled drawn by white turkeys, Three Oaks, Michigan, c.1909. Library of Congress.
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The Twelfth Day of Christmas in Media Sales: Budgets

Dec 24, 2013 9:19:40 AM / by Kitty Malone posted in Media Sales, CRM

media sales budgeting and planning Plant the seeds of success by using your media sales CRM to analyze sales and plan for the future.
Mrs. Mestland planting peas in her plot in a victory garden on Fairlawn Avenue, Southeast, Washington, DC, 1943. Joseph A. Horne, photographer. Library of Congress.
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The Eleventh Day of Christmas in Media Sales: Collections

Dec 23, 2013 8:24:32 AM / by Kitty Malone posted in Media Sales, CRM

Getting on top of your collections means money in your bank account. Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress. Getting on top of your collections means money in your bank account.
Charlie Becker, trainer with Singer's Midgets, walked the smallest elephant of his troupe to Merchant's Bank and made a deposit for Keith's Theatre. The elephant delivered the money satchel directly to the receiving teller. 1924, Harris & Ewing, photographer. Library of Congress.
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The Tenth Day of Christmas in Media Sales: Contacts

Dec 20, 2013 9:54:12 AM / by Kitty Malone posted in Customer Success, CRM, Account Management

meda sales contacts Get a web-based media sales CRM and you can kiss those stacks of ratty old file folders stuffed with account and contact information goodbye!
Folding filing folders, Boston Index Card Company, Boston, Massachusetts, 1917. Lewis W. Hine, photographer. Library of Congress.
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