The Ninth Day of Christmas in Media Sales: the Sales Funnel

Dec 19, 2013 9:10:27 AM / by Kitty Malone posted in CRM, Account Management

media sales sales funnel Map the direction you will take with your target accounts to move them through the sales funnel.
Fighter pilot and commanding officer checking a map in France during World War I. National Library of Scotland.
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The Eighth Day of Christmas in Media Sales: Non-returning Accounts

Dec 18, 2013 9:02:13 AM / by Kitty Malone posted in CRM

media sales non-returning accounts Use your CRM and media sales analytics solution to make sure nothing falls off your radar!
Aviation Systems Warfare Operator 2nd Class Alton Howell  searches for and tracks surface contacts using radar and the Infrared Detection System (IRDS) of his P-3C Orion patrol aircraft during a routine flight in support of Operation Enduring Freedom, 2001. U.S. Navy Photo by Master Chief Photographer's Mate Terry Cosgrove. San Diego Air and Space Museum Archive.
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The Fifth Day of Christmas in Media Sales: Prospecting

Dec 13, 2013 8:52:16 AM / by Kitty Malone posted in Media Sales, CRM

media sales prospecting Continually prospect to uncover new business that will make up for attrition.
Women prospectors on their way to the Klondyke, 1898. B.W. Kilburn, photographer. Library of Congress.
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The Fourth Day of Christmas in Media Sales: Budgets

Dec 12, 2013 8:26:35 AM / by Kitty Malone posted in CRM

media sales budgets Keep your eye on all the budgets for which you are responsible.
Couple working out a budget, c.1940. Harris & Ewing, photographer.
Repository: Library of Congress.
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The Third Day of Christmas in Media Sales: Reports

Dec 11, 2013 12:24:42 PM / by Kitty Malone posted in CRM

media sales reports Use reports to understand your present situation and make plans for the future.
Philip and Frederica Wylie listening to weather reports, Miami Beach, Florida, 1950. State Library and Archives of Florida.
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The First Day of Christmas in Media Sales: One-on-Ones

Dec 9, 2013 9:22:32 AM / by Kitty Malone posted in CRM

media sales one-on-ones When you hear that Christmas music playing on the radio, promise yourself that you'll manage up so that your one-on-ones will be productive!
Radio engineer at his desk, Barbados, 1950. U.S. National Archives.
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The Hidden Costs of Turnover on Your Media Sales Team

Dec 4, 2013 10:23:23 AM / by Chris Crawford posted in Media Sales, CRM

Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch. Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society. Use your CRM and media sales analytics solution to make sure the baton is passed without a hitch.
Title: Relay race winners and track stars of the 92nd St. Young Men’s Hebrew Association, New York city, 1899. American Jewish Historical Society.
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It Can Be More Than Just a Big Dinner

Nov 25, 2013 10:06:36 AM / by Kitty Malone posted in CRM, Account Management

make your days off restful land productive Make your Thanksgiving even more meaningful by volunteering!
Thanksgiving cheer distributed to men in service. New York City turned host to the boys in service and cared for every man in uniform, c.1918. Underwood and Underwood, photographer. U.S. National Archives.
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Just. Let. Go.

Nov 22, 2013 9:38:15 AM / by Kitty Malone posted in Media Sales, CRM

media sales micromanager If you're a media sales manager, learn how to successfully delegate so your desk won't look like this!
Allan Roth, 1954. Photo by Wm. C. Greene. Library of Congress.
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The Most Dreaded Name in Media Sales

Nov 18, 2013 4:04:34 PM / by Kitty Malone posted in Media Sales, CRM

are you a media sales micromanager? Do you keep your eye on every single solitary ball no matter who's at bat?
Manager William J. Clymer, Buffalo, International League (baseball), 1913. Bain Collection, Library of Congress.
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