Turning Up the Heat: Asking Hard Questions in Media Sales

Jul 30, 2013 9:02:24 AM / by Kitty Malone posted in Media Sales, Customer Success

turn up the heat in media sales It's time to turn up the heat on your media sales routine!
Tinted photograph of bonfire, c.1920, Oregon State University Special Collections & Archives Research Center.
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It’s All in the Build Up - Cruising to Renewals in Media Sales

Jul 23, 2013 11:01:42 AM / by Kitty Malone posted in Customer Success, CRM

cruise to renewals in media sales Help your clients chillax by keeping them engaged in the sales process and informed about next steps.
Passengers sitting on the deck of SS Orungal, c.1930. Samuel J. Hood Studio collection of the Australian National Maritime Museum.
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Don't Be a Media Sales Airline

Jul 16, 2013 7:43:42 AM / by Kitty Malone posted in Media Sales, Customer Success

don't be a media sales airline Are you giving your customers a fair price for add-ons?
Pacific Southwest Airlines flight attendants. San Diego Air and Space Museum Archive.
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It's What You Don't Know That Can Hurt You in Media Sales

Jul 10, 2013 12:36:32 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM, Account Management

it's what you don't know that will hurt you in media sales Protect yourself from "bullets" that can bring you down by using your media sales CRM to win your own media sales battles!
Repairing front line trench after bomb explosion fifty yards from enemy trenches. France, 1917. National Archives.
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Call Me — Maybe? How to Communicate More Effectively in Media Sales

Jul 3, 2013 2:30:11 PM / by Kitty Malone posted in Media Sales, Customer Success, CRM

media sales communication Go analog! Pick up the phone!
Genevieve Clark, c.1912. Library of Congress, George Grantham Bain Collection.
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Why Are All My Clients Such Jerks?

Jun 18, 2013 3:39:17 PM / by Kitty Malone posted in Customer Success, CRM, Account Management

How long do you make your clients wait? How long do you make your customers wait?
Passengers in the waiting room at the Greyhound bus terminal at five a.m., Chicago, Illinois., 1943. Esther Bubley, photographer. Library of Congress.
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Why an Industry-Specific CRM Provides Better ROI

Jun 12, 2013 2:07:59 PM / by Chris Crawford posted in Customer Success, CRM

industry-specific CRM provides better ROI Sometimes you can't find exactly what you want at the store; you need something that fits perfectly!
Arthur Lederer is shown modeling an ambassador's uniform for a gala made by Lederer at his tailoring business in Vienna in the 1930s. The Australian National Maritime Museum.
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React or Respond in Media Sales: It's Not Cool to Lose Your Cool

Jun 5, 2013 4:22:31 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM

respond or react in media sales Be prepared ahead of time so you don't lose your cool with your clients.
Two characters in an angry mood, photographed by Roger Smith during a scene in "Black Marketing," a motion picture produced by the U.S. Office of War Information (OWI), 1943. Library of Congress.
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The Lost Art of Listening: How Active Listening Will Drive Your Media Sales

May 29, 2013 4:57:24 PM / by Chris Crawford posted in Customer Success, CRM

the art of listening in media sales Your client is the expert on his or her business, so be all ears!
Poultry Club boys listen to the expert, 1920. State Library and Archives of Florida.
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I Had No Idea She Was Allergic to Seafood! Ways to Manage Your Contacts in Media Sales

May 28, 2013 8:02:21 AM / by Kitty Malone posted in Customer Success, CRM

use your media sales CRM to manage clients Use your media sales CRM to give your memory a boost when you write emails to your clients.
Gas sentry from the Scottish Highlands reading a letter from home on the British Western Front during the First World War. National Library of Scotland.
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