React or Respond in Media Sales: It's Not Cool to Lose Your Cool

Jun 5, 2013 4:22:31 PM / by Chris Crawford posted in Media Sales, Customer Success, CRM

respond or react in media sales Be prepared ahead of time so you don't lose your cool with your clients.
Two characters in an angry mood, photographed by Roger Smith during a scene in "Black Marketing," a motion picture produced by the U.S. Office of War Information (OWI), 1943. Library of Congress.
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The Lost Art of Listening: How Active Listening Will Drive Your Media Sales

May 29, 2013 4:57:24 PM / by Chris Crawford posted in Customer Success, CRM

the art of listening in media sales Your client is the expert on his or her business, so be all ears!
Poultry Club boys listen to the expert, 1920. State Library and Archives of Florida.
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I Had No Idea She Was Allergic to Seafood! Ways to Manage Your Contacts in Media Sales

May 28, 2013 8:02:21 AM / by Kitty Malone posted in Customer Success, CRM

use your media sales CRM to manage clients Use your media sales CRM to give your memory a boost when you write emails to your clients.
Gas sentry from the Scottish Highlands reading a letter from home on the British Western Front during the First World War. National Library of Scotland.
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I Guess I Could Try Sales

May 22, 2013 8:11:50 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

professional sales is hard work A sharp knife cuts best, so don't lose your edge.
Nui Dat, South Vietnam, November 1970. Corporal Arthur Wallis, 21, of Preston, Victoria, Australia, sharpening a knife in preparation for carving the three prime hams he has prepared for Christmas. William James Cunneen, photographer. Collection of Australian War Memorial.
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A Father's Lessons and How They Apply to Media Sales

May 15, 2013 10:02:00 AM / by Chris Crawford posted in Media Sales, Customer Success

Lessons for media sales Unidentified soldier in Union uniform and kepi with unidentified young boy, probably father and son, c.1862. Library of Congress.
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6 Ways to Beat Sales Call Reluctance

May 1, 2013 9:36:11 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM

how to deal with media sales call reluctance Prepare for your sales calls so you'll look forward to getting on the phone!
1957, State Library and Archives of Florida.
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Can a Vacation Really be a Vacation for Media Sellers?

Apr 24, 2013 8:08:36 AM / by Chris Crawford posted in Media Sales, Customer Success, CRM, Account Management

Get your media sales accounts in order with a CRM before you go on vacation. Don't you have better things to do at the beach than worry about media sales? Get your accounts in order before you leave for vacation!
Beach tango, Brighton, c.1913. Bain News Service, publisher. Library of Congress.
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What Do We Do After Boston?

Apr 23, 2013 10:16:57 AM / by Kitty Malone posted in Media Sales, Customer Success

Your job as a media seller is to help your clients with messages that will move buyers. Singing of the national anthem at a University of Miami football game, Coral Gables, Florida, c.1928. State Library and Archives of Florida.
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“All You Need is Love” For Your Loyal Media Sales Clients

Apr 16, 2013 7:52:20 AM / by Kitty Malone posted in Customer Success, CRM

Don't make your best clients stand in line for the good tickets! Don't make your best clients stand in line for the good tickets!
Miss Elsie Tydings, who had the distinction of purchasing the first ticket sold for a World Series. She was no. 1 in line this morning. Washington, DC, 1924. Library of Congress.
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6 Great Business Philosophies for Media Sellers and Managers

Apr 12, 2013 8:05:59 AM / by David Einstein posted in Media Sales, Customer Success

Get to your appointments on time even if you need two clocks! Get to your appointments on time even if you need two clocks!
Fred McDonagh in his signal cabin, Enfield, County Meath, 1965. National Library of Ireland.
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