Work together to achieve your goals.
Riveters at work on fuselage of Liberator Bomber, Consolidated Aircraft Corp., Fort Worth, Texas, 1942. Howard R. Hollem, photographer. Library of Congress.

Know what your customer needs before you knock on the door!
Man selling household wares to Dutch housewives. Amsterdam, 1953. Collectie Spaarnestad.

Are you a media sales trickster, or is it a treat to work with you? 
Trick photo, decapitated man with bloody knife, holding his head, c.1875. George Eastman House Collection.

Communicate realistic expectations and neither you nor your clients will be disappointed.
LSE Sports Day, Malden Sports Ground, c.1920s. British Library of Political and Economic Science.

Manage both your and own and your client's expectations so you'll be prepared for whatever happens at the finish line.
Australian South Sea Islander women crossing the finish line in a race in Innisfail, Queensland, Australia, c.1902. A. Pearson, photographer. State Library of Queensland.

It sure is easier to have access to all the history of your accounts and billing with web-based media sales CRM and analytics software!
ENIAC (Electronic Numerical Integrator and Computer), University of Pennsylvania, 1946. Jerry Cooke / Corbis.

Are your customers aghast at not getting excellent service from someone who is part of your company?
Mills Thompson, c.1900. Frances B. Johnston, photographer. Library of Congress.

Bring many of the same skills you use for Fantasy Football to win in media sales.
Stetson University football team, c.1900. State Library and Archives of Florida.

Nurse and patient at "Sea Breeze Jr.," a summer hospital for babies run by the Association for Improving the Condition of the Poor, supported by John D. Rockefeller, New York City, 1909. George Grantham Bain Collection, Library of Congress.

It's always a good idea to manage expectations up front.
Farm Security Administration dentist reassures migrant child who is making her first visit to a dentist. FSA dental trailer at the FSA camp for farm workers. Caldwell, Idaho, 1941. Russell Lee, photographer.Library of Congress.