Kitty Malone

Director of Customer Service

Recent Posts

Separation – More Than the Box that the Copy Paper Came In

Apr 21, 2017 4:44:15 PM / by Kitty Malone posted in Media Sales Management, Blog

In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station (“Sometimes these conversations can be difficult…”), once the decision has been made, all parties are better off if the exit is smooth.

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We Are Evolving

Dec 28, 2016 11:22:16 AM / by Kitty Malone posted in Features and Updates, Customer Success, Customer Service, Industry News, Blog

After January 1, the Efficio Customer Service Team is no more.

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Efficio Solutions Announces New Focus on Customer Success

Dec 28, 2016 11:20:15 AM / by Kitty Malone posted in News, Efficio, Blog

News Release

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Fa La La La What the He**?

Dec 7, 2016 3:32:53 PM / by Kitty Malone posted in Behind the Scenes in Media Sales, Blog

Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems a bit snappish and everyone is in a rush.

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What Happened To Us?

Nov 4, 2016 3:19:30 PM / by Kitty Malone posted in Blog

Mistrust. Harsh words. Name calling. Heavy sarcasm at someone’s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don’t want to hear anymore about it and tired of it all!

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What Just Happened Here?

May 17, 2016 2:15:29 PM / by Kitty Malone posted in Media Sales, Customer Service, Blog

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are talking to the decision maker, and you have determined that they have the money, interest, you have their target audience – this is going to end up great!

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Mar 23, 2016 1:28:41 PM / by Kitty Malone posted in Media Sales, Behind the Scenes in Media Sales, CRM, Account Management, Blog

Google Fiber is at my office right now installing mega speed internet. YAY!

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A Message for Those Who Find Themselves With New (or No) Owners

Jan 19, 2016 8:07:14 AM / by Kitty Malone posted in Media Sales Management, Behind the Scenes in Media Sales, Account Management, Blog


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Goodbye and Hello

Dec 10, 2015 7:03:10 AM / by Kitty Malone posted in Behind the Scenes in Media Sales, CRM, Account Management, Blog

My laptop has seen better days. MUCH better days. When I was traveling with Efficio’s IT President for a presentation recently, he was horrified when I dragged out my everyday work, leisure and travel companion, which has served me so well. “You may NOT take that out of your bag in front of them!” he commanded. I sheepishly agreed, but it was a necessity.  It has MY wallpaper on it, MY favorites, MY work shortcuts, MY silly game, MY training and management documents and correspondence history– you get the idea. It also has a bunch of stuff that somehow crept on there during my last five plus years as I have traveled, virtually and literally, around the country helping those in media sales use software to make more money.

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This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 7:13:53 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Yield Management, Behind the Scenes in Media Sales, CRM, Customer Service, Community Outreach, Account Management, Blog

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

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