Kitty Malone

Director of Customer Service

Recent Posts

This Blog is About YOU (and I am Naming Names….)

Nov 24, 2015 8:13:53 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Yield Management, Behind the Scenes in Media Sales, CRM, Customer Service, Community Outreach, Account Management, Blog

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother’s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off.  Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

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Why Choose a Media Sales CRM

Oct 28, 2015 8:15:33 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Account Management, Blog

Which One of These CRMs is Not Like The Others? (Hint, It Is the One That Adds in the Fun…)

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There is no Y in CRM

Oct 27, 2015 10:16:36 AM / by Kitty Malone posted in Media Sales, Media Sales Management, Sales Talent Development, Managing Up, Behind the Scenes in Media Sales, CRM, Account Management, Blog


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Two Tips to Make Your Trade Show Experience Worth It

Sep 21, 2015 12:39:42 PM / by Kitty Malone posted in Efficio, Blog

It’s our industry’s trade show time again, and for many of you, you might be the sole representative from your stations or even your group. You may be on a mission to find a new vendor. You may be having a meeting of the minds with others in your group. You may be going to learn about new programs or ways of making money. Whatever your reason, your success can boil down to a couple of key tips:

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Mobile Changes

Aug 10, 2015 9:28:53 AM / by Kitty Malone posted in Technology, CRM, Blog

When I was a kid, cartoon detective Dick Tracy had a watch that did more than told them time. It was a two way transmitter of ever-increasing levels of information! Years later, I checked out the bag phone for remotes so we were not dependent on a land-line; and when I got the phone installed in my car, the relative immediacy of talking to clients while not tethered at the station was so technologically advanced!

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Let it Snow, Let it Snow, Let it Snow, 'Cause You Can Work in Your PJs

Feb 20, 2015 12:16:36 PM / by Kitty Malone posted in Media Sales, sales productivity, using technology, Technology, customer service, Blog

media sales working from home on snow day Are you feeling like this?
Ice cased (moulting) Adelie penguins after a blizzard at Cape Denison, Antarctica, c.1912. Photograph by Frank Hurley. State Library of New South Wales, Australia.
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What a Way to Start the Year and What a Way to End It!

Jan 8, 2015 12:31:14 PM / by Kitty Malone posted in News, Efficio, Blog

As 2014 opened, we at Efficio were excited to share our newest version – Effico 5.0! Not only was the look and feel changed to be cleaner and more up-to-date, the navigation was streamlined, inputting pending was simplified, and the result was a more user friendly experience. We were well-aware how many people react to change, so we have been thrilled with the overwhelming embracing of Efficio 5.0! As we have traveled to markets from Raleigh to Washington and from Detroit to Dallas, we have been met with smiles and nodding heads as we rolled out the new Effico 5.0. Positive feedback has been overwhelming and we are thrilled that our customers are so happy!

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Five Things We DIDN'T Learn in 2014

Dec 31, 2014 10:36:36 AM / by Kitty Malone posted in customer relations management, media sales, sales productivity, Media Sales Analytics, CRM, customer service, media sales analytics, Blog, sales management, sales talent development

planning and organization in media sales We at Efficio wish you and yours a happy, healthy, and prosperous new year!
All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State.
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What is My Time Worth?

Dec 18, 2014 11:23:49 AM / by Kitty Malone posted in media sales, Yield Management, CRM, strategic account management, client relationships, media sales process

prioritizing time and clients in media sales How do you prioritize your time and decide who's first in line?
Lining up for baseball seats, Pittsburgh, 1912. Bain News Service, publisher. Library of Congress.
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The Price is Right – If You Can Get It

Oct 29, 2014 1:55:27 PM / by Kitty Malone posted in inventory, using technology, reach and frequency, Yield Management, bump rate, Blog, media sales process

supply and demand How much did scalpers sell those tickets for?
Jim Cox, holding his All-Star ticket, July 1952. Library of Virginia.
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