During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people time starved.

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are talking to the decision maker, and you have determined that they have the money, interest, you have their target audience – this is going to end up great!

We update our solutions regularly so we can make them better for you and your team. There is nothing for you to do, these great features and improvements have already been made available to you. Every update to Efficio Solutions includes improvements for performance and reliability. As new features become available we will highlight those here and within the applications.

Efficio Solutions, the leading provider of software solutions for the media sales industry is excited to share enhancements available in our April 2016 release that continues our core focus on driving leads to renewals. Today’s sales people and sales managers are dealing with ever increasing demands of their time and energy. They need a media sales solution that diminishes any duplication of effort across multiple platforms and vendors. The successful sales rep is continually on the move and they need their data and sales information to move with them. Being in front of clients selling is critical to success. Only people who have done the job know the real needs required for success in today’s sales environment…and you will experience solutions to those challenges in Efficio.

Google Fiber is at my office right now installing mega speed internet. YAY!

Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align.

I wrote the blog below on December 26th, 2013. Many, if not all of the same ideas need to be revisited to consider how this year finished and how to make 2016 a banner year. Reflect on the article again. Insert 2015 everywhere you see a 2013, and apply what you have learned to make 2016 your best year yet.